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Do people still click through to your website from a search engine (an infographic)?

What percentage of people click on the top 3 search results? What about the ads? Follow the data as we explore all this and more.

Search engines, like Google, do a great job at providing answers. So much so, that searchers often don’t need to leave Google to find it.

Gone are the days when Google simply provided a top 10 list of relevant websites based on our search terms. Instead, Google decides how best to present the “answer”:

  • Do we want to buy a product?
  • Do we need directions to the dentist?
  • Are we looking for images?

Knowing this often means searchers stay within the Google environment. With that in mind, do people still click through to your website from a search engine?

Let’s #FollowTheData: (Download here)

Learn more about using search engines to bring visibility to your content here.

Anna Corbett

Anna Corbett

Director of Client Success

For over 14 years she has devoured every scrap of knowledge about search marketing and is diligently passing her knowledge on to her team, clients and anyone else who cares to listen.

I’ve got plenty to say

View my other articles and opinion pieces below

Should I get a Google My Business account (an infographic)?

Google My Business (GMB) is your local business listing within the search results. It can include things like reviews, opening times, contact information, images, business updates and social media links. If Google assumes the searcher’s intent to be a “local search”, the GMB listing will appear. Let’s have a look at how people use search […]

#ContentFirst

The way we consume information online is constantly changing and our industry is used to this. Adapting to change, new technology and conveying our messages in fresh innovative ways is a standard of the world of digital marketing.