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Becca’s Hype: A closer look at changes with monetisation on YouTube

Last week YouTube announced a huge change to monetisation rules on the platform.

Why are YouTube changing the requirements?

YouTube are changing the requirements which need to be met by creators to enable monetisation on their videos. This is to help filter out spammers, impersonators and “other bad actors” to ensure that other users aren’t being taken advantage of.

YouTube want to be able to “identify creators who contribute positively to the community” so more ad revenue can be driven towards these particular creators. Although on the surface this seems like an idea with good intention behind it, it’s going to mean that smaller channels find it much more difficult to grow an audience on the platform.

In addition to this, YouTube have stated that the new regulations will help them to prevent monetisation of inappropriate videos. The question is, should YouTube being using monetisation as a filter for inappropriate content, or should they concentrate less on this for the time being and ensure that videos breaching community guidelines, monetized or not, are swiftly taken down from the platform?

What are the requirements?

Channels wishing to monetize their videos will now need the following:

  • 4,000 hours of watch-time in the past 12 months
  • 1,000 subscribers

These requirements go hand in hand with the other standards a channel must meet, such as ensuring content is advertiser friendly and that the creator has permission to use the content included in the video.

What happens next?

Creators have been given a 30 day grace period before the new rules are enforced on February 20th. After this time, any channels who do not meet the criteria will not be able to make money from their videos.

After February 20th, there are two things which will happen:

  • Channels which were previously eligible for monetisation, will be automatically re-evaluated when they reach 4,000 watch hours and 1,000 subs, to ensure that they meet the new standards.
  • Channels which weren’t previously eligible will have to apply and their application will be reviewed against the guidelines in place.

YouTube will use these new milestones to gatekeeper who is eligible for monetisation, along with using traditional signals including abuse flags and community strikes to protect the community.

What do you think about the changes YouTube is making? Is this the best way forward for the platform, or are they shutting out creators with smaller audiences.

Becca Holloway

Becca Holloway

Social Media Consultant

Becca is a social media consultant at Base Creative and has coordinated Sharing Social London meet-ups since launching in early 2018.

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