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Everything you need to know about influencer marketing

Thinking about running an influencer campaign? Discover what a successful influencer campaign looks like and the impact that can have on your CPA.

Are you thinking about running an influencer campaign? (Yes!)

Then, you’re in the right place.  

Influencers can be incredibly powerful and they can take your campaign to the next level. You can use an influencer if you’re looking to increase: 

  • Brand awareness
  • Sales
  • User generated content

Don’t be fooled into thinking you should use the influencer with the most followers. Pay attention to the level of engagement your influencer is getting on their posts as there’s a sweet spot on each platform, shown below, that you can use as a guide. 

#FollowTheData and see what a successful influencer campaign looks like and the impact that can have on your CPA (download here). 

Influencer marketing
Becca Holloway

Becca Holloway

Social Media Consultant

Becca is a social media consultant at Base Creative and has coordinated Sharing Social London meet-ups since launching in early 2018.

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