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How to track your marketing campaigns using UTM parameters

This short guide will teach you how to track your marketing campaigns using UTM parameters.  Also referred to as a custom URL, a UTM tag is a customised snippet of text (called a parameter) that is added at the end of a website address. This UTM tag allows you to track and identify the traffic […]

Why are so many users choosing TikTok search over Google?

When it comes to B2B social media marketing, few platforms are more misunderstood than TikTok. These misconceptions can lead to one of the most exciting platforms in social media marketing being written off by B2Bs – and huge opportunities missed. If you don’t take TikTok seriously enough, you will miss out to the businesses that […]

Our B Corp journey part 3: The journey so far and looking ahead to 2024 

Your business won’t do good just because your team is full of good people. However, if we’re going to take the next step and ingrain high environmental and transparency standards into companies across the UK, each company needs to be judged relative to its ability. For example, a 4000-person international corporation should be held to […]

Don’t use AI to write your content. Use it to research your content.

You want to use AI to write content quickly. But here’s the problem. ChatGPT isn’t great with straight facts. It’s more interested in creating something that looks like a well-researched piece of content, but when you get into the nitty gritty, you’ll find that a lot of the details are incorrect or the descriptions very […]

Our B Corp Journey Part 2: The B Impact Assessment

Back in August I announced that Base Creative is starting its journey to becoming a B Corp. B Corps are businesses verified to meet high standards of social and environmental performance, transparency and accountability.  Businesses can’t have morals – at least, not ones reliant on the personal attitudes of the people working at them. That’s […]

How to design a good homepage

When designing their website, some companies don’t give their homepage much thought. After all, shouldn’t it be the easiest page to design? You’ve got a blank slate – you can put anything and everything about your business on there. What could go wrong? But bad website homepage design is everywhere – and it has a […]

To succeed on social media, think beyond social media

What’s the point? I think about that question all the time. No, I’m not having an existential crisis.  I think about it because it’s the first question on the minds of many of our clients and prospects when considering their social media marketing activity. Why is social media important for businesses? What’s the value of […]

Socialise: Your ultimate social media handbook, now available on Amazon

We are thrilled to announce that our new book Socialise: Unlock your content, maximise social media engagement and win more work than ever before is now available to order and download on Amazon. Purchase your copy of Socialise here. What is Socialise? Your content isn’t boring. You’re just communicating your content in a boring way. […]

Paragraph Mapping: How to write the content Google loves, fast

Everybody wants their content to get to the top of Google Search results. To get to the top of Google Search results, you need to understand Google’s Helpful Content Update. The Helpful Content Update priorities content which is original, insightful and therefore helpful to users. If you were hoping to use AI to write great […]