Abby Webb

There’s a misconception that email marketing is a thing of the past, left in the dust by social media and the race to the top of Google’s search results. This couldn’t be further from the truth. Email is still an extremely useful marketing medium that can reap tangible results.  The greatest returns are often seen […]

If you’re an avid writer like me, then you’ll love planning out new blog posts for your website, especially when you start to see that your customers are reading and engaging with them. It’s also fascinating to see how much blog posts can improve your website’s discoverability in search engines (amongst other things!). But sometimes, […]

Have you set up your firm’s Google Business Profile? If you haven’t, then make it your priority to claim your account. After all, who doesn’t love a free way of getting more awareness and new enquiries for their local business? Anna, our Director of Client Success, previously explored why local businesses should get a Google […]

Landing pages are at the centre of an effective marketing campaign. They’re often the first page that a new customer will visit on your website, after interacting with one of your ads. Yet they’re also one of the most overlooked elements of a campaign.  While it’s important to spend time creating compelling social or search […]

We wanted to showcase a community we work closely with to celebrate the success of digital women across the UK.  Base Creative is sponsoring the 2021 Digital Women Awards, an event to celebrate the best and brightest working in digital. This year’s awards ceremony is taking place on Thursday 25th November.  With women making up […]

Whether it’s a tip on how to do something (just like this post!) or an answer to a popular question within your industry, the best blog posts are the ones that provide real value to their readers.  So, if you’re wondering what to include in your next blog post (or 10), here’s how to come […]

Lack of time is often the reason accountancy firms don’t market their business, so in this guide, Base Creative shares easy time-saving strategies that all firms can introduce, including automation and content repurposing.  In this guide, Base Creative explores: How much time should you spend on marketing Automation in marketing How you can repurpose content […]

Powerful digital marketing for law firms If you’ve never run a PPC campaign for your firm, you’ve struggled to get the right kind of clients with your marketing efforts, or you’re failing to get any clients through digital marketing at all, then it’s time to investigate how Google Ads can work for you. As specialists […]

This guide looks at which digital marketing activities accountancy firms should prioritise based on their yearly marketing budgets. Base Creative explores what firms can do with budgets of: Up to £5K, £5K to £10K, £10K to 20K. This guide covers social media, content and email marketing strategies, plus Google Ads. Advice in this session gives […]

It’s one thing to write content for your company’s blog, it’s another thing altogether to create content that’s valuable to your audience. One of the best ways to do just that is to use topic clusters in your content marketing strategy. With topic clusters, you can provide in-depth advice and information on the areas your […]

Local awareness is key for smaller practices, so this guide focuses on how you can use Google’s tools to improve your firm’s discoverability in the local area. We look at: The benefits of local marketing How to set up Google My Business How to keep your Google My Business optimised Bonus tips for appearing in […]

GDPR was a positive step towards better data privacy, but it also meant many email databases were cut significantly in order to fully comply. Although GDPR came into force over 3 years ago now (where has that time gone?!), mailing lists haven’t fully recovered since, and many marketers have turned their back from email marketing […]