Improving local awareness in Google
Local awareness is key for smaller practices, so this session will focus on how you can use Google’s tools to improve your firm’s discoverability in the local area.
Base Creative & ICPA Partnership
Base Creative have partnered with the ICPA, one of the best known membership organisations for accountancy firms in the UK. We’re excited to invite ICPA members to an exclusive series of webinars that explore the latest digital marketing insights and strategies that accountancy firms can adopt in 2021.
In collaboration with the ICPA, we conducted a member-wide survey around digital marketing. The results, which you can download here, were incredibly insightful, helping us pave the way for a series of webinars around digital marketing strategy, aimed specifically at helping small accountancy firms.
In each session, you’ll meet our in-house specialists, and have a chance to ask questions in the live Q&A. You can also submit your questions before the session on the booking page.
For ICPA members, links to the webinar series are below. If you’d like to find out more about the ICPA and to join, visit the ICPA website.
Webinars:
Effective marketing for small, medium and large budgets
The second session will look at which digital marketing activities ICPA firms should prioritise based on their yearly marketing budgets.
How to cut time spent on marketing in half
Lack of time is often the reason accountancy firms don’t market their business, so in the third session, we’ll share easy time-saving strategies that all ICPA firms can introduce, like automation and content repurposing.
Who’s speaking?
Iain Scott
Iain has a background in SEO, social media and websites, which allow him to provide clients with a range of strategic digital marketing expertise.
Abby Webb
Abby is a core part of the Search & Content team, with a strong background in copywriting, search marketing and Google Ads.
What is the ICPA?
The ICPA is a membership organisation dedicated to supporting accountants in practise across the UK. The organisation offers a wide range of benefits to members, including training, events, software, and more. You can find out more about the ICPA and how to join here.
Collaboration between
