skip to main content

Latest Insights

Don’t use AI to write your content. Use it to research your content.

You want to use AI to write content quickly. But here’s the problem. ChatGPT isn’t great with straight facts. It’s more interested in creating something that looks like a well-researched piece of content, but when you get into the nitty gritty, you’ll find that a lot of the details are incorrect or the descriptions very […]

View all Opinion

Opinion

Don’t use AI to write your content. Use it to research your content.

You want to use AI to write content quickly. But here’s the problem. ChatGPT isn’t great with straight facts. It’s more interested in creating something that looks like a well-researched piece of content, but when you get into the nitty gritty, you’ll find that a lot of the details are incorrect or the descriptions very […]

Our B Corp Journey Part 2: The B Impact Assessment

Back in August I announced that Base Creative is starting its journey to becoming a B Corp. B Corps are businesses verified to meet high standards of social and environmental performance, transparency and accountability.  Businesses can’t have morals – at least, not ones reliant on the personal attitudes of the people working at them. That’s […]

How to design a good homepage

When designing their website, some companies don’t give their homepage much thought. After all, shouldn’t it be the easiest page to design? You’ve got a blank slate – you can put anything and everything about your business on there. What could go wrong? But bad website homepage design is everywhere – and it has a […]

To succeed on social media, think beyond social media

What’s the point? I think about that question all the time. No, I’m not having an existential crisis.  I think about it because it’s the first question on the minds of many of our clients and prospects when considering their social media marketing activity. Why is social media important for businesses? What’s the value of […]

Sharing Social Podcast

Connecting the people behind the hashtags with insight, content and ideas. The podcast by Base Creative