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Maximising multi-marketing success in paid social campaigns

Understanding multi-market paid strategies is crucial to the success of any social campaign. Based on experience from the past year, there are several key lessons and pieces of advice worth considering when planning your own campaigns. The Problem Running a multi-market campaign presents several challenges. These include managing numerous moving parts, people, content, markets and […]

Rebecca sharing her insights at the International Social Summit

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Maximising multi-marketing success in paid social campaigns

Understanding multi-market paid strategies is crucial to the success of any social campaign. Based on experience from the past year, there are several key lessons and pieces of advice worth considering when planning your own campaigns. The Problem Running a multi-market campaign presents several challenges. These include managing numerous moving parts, people, content, markets and […]

Rebecca sharing her insights at the International Social Summit

How to track your marketing campaigns using UTM parameters

This short guide will teach you how to track your marketing campaigns using UTM parameters.  Also referred to as a custom URL, a UTM tag is a customised snippet of text (called a parameter) that is added at the end of a website address. This UTM tag allows you to track and identify the traffic […]

Why are so many users choosing TikTok search over Google?

When it comes to B2B social media marketing, few platforms are more misunderstood than TikTok. These misconceptions can lead to one of the most exciting platforms in social media marketing being written off by B2Bs – and huge opportunities missed. If you don’t take TikTok seriously enough, you will miss out to the businesses that […]

Sharing Social Podcast

Connecting the people behind the hashtags with insight, content and ideas. The podcast by Base Creative