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Partnerships and brand collaborations…what’s the point?

strategic partnership (n); an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve; dictionary.cambridge.org collaboration (n); the situation of two or more people working together to create or achieve the same thing; dictionary.cambridge.org Base Creative […]

How to update old blog posts & double your traffic

If you’re an avid writer like me, then you’ll love planning out new blog posts for your website, especially when you start to see that your customers are reading and engaging with them. It’s also fascinating to see how much blog posts can improve your website’s discoverability in search engines (amongst other things!). But sometimes, […]

How to update old blog post

How important is page load time to keep people on your website?

We’re impatient beings. Almost anything can be delivered to our doors in a matter of hours. It’s not a luxury, it’s become an expectation. Time is precious, and no-one likes to waste it. With that in mind, it’s no surprise that a website’s page load time can impact the likelihood of visitor retention. In fact, […]

5 Mistakes Every Beginner Filmmaker Makes

What’s up filmmakers, it’s your girl Addie from Base Creative here in London. I hope you enjoyed our video, 5 Mistakes Every Beginner Filmmaker Makes. I will be diving into detail on all the talking points I touched upon in the video. So buckle up! Here we go…

Video with Addie

Four key pillars to successful remote working

For those of us lucky enough not to be directly affected by Covid-19 itself, we’ve needed to adapt to a new way of life. Working from home, trying to find a quiet space to make calls and perhaps juggle childcare responsibilities, all with a full house.

Base Creative's Silly Team

The Golden Shield Project

You might have heard of the Golden Shield Project, or perhaps the Great Firewall of China. I’ve been doing some investigating to find out more on the topic and see just what the implications of the project is in China and around the world.

Thoughts on the future of AR

Over the last month or so I’ve been delving into AR and what it means exactly. I’ve discovered what’s on the market at the moment and how AR is slowly but surely seeping its way into our everyday lives.

Let The Games Begin

Whether you like it or not, augmented reality is upon and it’s here to stay. All you need to experience AR is a smartphone, and this fact has prompted an AR battle between Google and Apple.