On 23rd July, I delivered a talk at BrightonSEO (virtually this time round!) all about persuasion in search, exploring how (and why) you should harness the power of psychology in SEO. By leveraging a range of persuasion techniques in your content and other areas, you can encourage more people to visit your site and engage […]
Whether or not you’re an expert in search engine optimisation, it’s clear that those in the profession love a good acronym (SEO, PPC, CPC, CTR… the list goes on!). And, as a professional or marketer for a financial services or accountancy firm, there are two more SEO acronyms to know about if you want to […]
It’s one thing to write content for your company’s blog, it’s another thing altogether to create content that’s valuable to your audience. One of the best ways to do just that is to use topic clusters in your content marketing strategy. With topic clusters, you can provide in-depth advice and information on the areas your […]
If you’re an avid writer like me, then you’ll love planning out new blog posts for your website, especially when you start to see that your customers are reading and engaging with them. It’s also fascinating to see how much blog posts can improve your website’s discoverability in search engines (amongst other things!). But sometimes, […]
Have you signed up your firm on Google My Business? If you haven’t, then make it your priority to claim your account. After all, who doesn’t love a free way of getting more awareness and new enquiries for their local business? Anna, our Head of Search, previously explored why local businesses should get a Google […]
Whether it’s a tip on how to do something (just like this post!) or an answer to a popular question within your industry, the best blog posts are the ones that provide real value to their readers. So, if you’re wondering what to include in your next blog post (or 10), here’s how to come […]
We’re not even a quarter of the way through 2021 yet, and there are already a couple of significant changes Google has made to Google Ads. If you’re currently running ads for your business, or you’re planning to give them a go, here are the latest Google Ads announcements you need to know. Bye bye […]
Frustrated with the performance of your Google Ads account recently? You’re not alone. At their best, Google Ads have the power to provide a consistent stream of leads for your business, at a much lower cost than other forms of advertising. But, when they’re not set up correctly, they can be a costly exercise with […]
Out of all the social media channels, LinkedIn makes the most sense when it comes to raising the profile of you and your firm. LinkedIn has more than 722 million users worldwide, with 29 million users in the United Kingdom alone. Out of these, 40% visit the platform daily, and these numbers are rising fast. […]
So your law firm has a stunning website, active social media profiles and an ever-growing email list – but what next? Once you’ve got the basics set up and ready to go, it’s easy to overlook the next step of creating the content to share on these channels. That’s where content marketing comes into play. […]
The short answer: it depends. But, as with all forms of digital marketing, the answer is much more complex than that. The cost of running a PPC campaign depends on a huge number of factors, including: The industry your business is in (the rule of thumb is, the more lucrative, the more expensive the keyword) […]
Google My Business (GMB) is your local business listing within the search results. It can include things like reviews, opening times, contact information, images, business updates and social media links. If Google assumes the searcher’s intent to be a “local search”, the GMB listing will appear. Let’s have a look at how people use search […]
