Google Business Profiles make your business more visible online. Your profile will give you the opportunity to customise your business’s listing across Google Search and Maps. If you’re in the UK and search for “Base Creative” on your desktop browser, for example, our profile will appear separately down the right hand side of your search […]
Posting content online can feel like tossing a message in a bottle into the ocean and hoping a response will float back. You can experiment all you like, but without a process you’ll be lost at sea. Digital platforms can give you such a massive potential audience, yet the irony is that you may find […]
From 30 June 2022, responsive search ads will be the only type of text ad you can create in Google Ads. You’ll still be able to create call ads, but this update means that you’ll no longer be able to create expanded text ads. What does update this mean for marketing managers? If you already […]
You’ll need to switch to Google Analytics 4 sooner or later, and the sooner, the better. Universal Analytics won’t stop processing data until July 2023, but if you want comparable data from this year to the next you should start using GA4 a full year before that hard deadline. Learning how to use GA4 when […]
Have you been manipulating events in UA (Universal Analytics) and struggling to fit all the data you need into “Event Category,” “Event Action,” and “Event Label”? Often, these attempts end in long strings of data parts which need to be pulled apart again and regrouped in reports. Custom dimensions have been one solution but setting […]
If you’re an avid writer like me, then you’ll love planning out new blog posts for your website, especially when you start to see that your customers are reading and engaging with them. It’s also fascinating to see how much blog posts can improve your website’s discoverability in search engines (amongst other things!). But sometimes, […]
Have you set up your firm’s Google Business Profile? If you haven’t, then make it your priority to claim your account. After all, who doesn’t love a free way of getting more awareness and new enquiries for their local business? Anna, our Director of Client Success, previously explored why local businesses should get a Google […]
Landing pages are at the centre of an effective marketing campaign. They’re often the first page that a new customer will visit on your website, after interacting with one of your ads. Yet they’re also one of the most overlooked elements of a campaign. While it’s important to spend time creating compelling social or search […]
On 23rd July, I delivered a talk at BrightonSEO (virtually this time round!) all about persuasion in search, exploring how (and why) you should harness the power of psychology in SEO. By leveraging a range of persuasion techniques in your content and other areas, you can encourage more people to visit your site and engage […]
Whether or not you’re an expert in search engine optimisation, it’s clear that those in the profession love a good acronym (SEO, PPC, CPC, CTR… the list goes on!). And, as a professional or marketer for a financial services or accountancy firm, there are two more SEO acronyms to know about if you want to […]
It’s one thing to write content for your company’s blog, it’s another thing altogether to create content that’s valuable to your audience. One of the best ways to do just that is to use topic clusters in your content marketing strategy. With topic clusters, you can provide in-depth advice and information on the areas your […]
We’re not even a quarter of the way through 2021 yet, and there are already a couple of significant changes Google has made to Google Ads. If you’re currently running ads for your business, or you’re planning to give them a go, here are the latest Google Ads announcements you need to know. Bye bye […]
