Creative digital marketing, driven by data.
Bringing engagement and visibility to content, websites and brands.
The digital marketing partner trusted by national and global brands
Our campaign work
We don’t like to brag. But here are just a few high performing client partner results we’re proud to share.
SMS Plc
SMS wanted to gain more exposure in search and really showcase their strong authority in the energy sector.
Increase in search visibility
Worldpay
Worldpay, the globally recognised payments brand, worked with us to design, build and launch the new Partner Discovery portal.
This helped Worldpay strengthen the partnerships it has with software vendors while reinforcing Worldpay’s position in the UK market as a leader in payment solutions.
Leighton House
Leighton House Museum, part of the Royal Borough of Kensington and Chelsea asked us to support them during lockdown, as the museum had to stay shut.
video views
Bates Wells
Bates Wells, a London based law firm, asked us to align their website with their new brand and persona.
increase in retention
Managing your campaign from strategy to success
There’s no secret to our method. It’s a combination of strategic research, planning and expert management. Take a look below for a little more insight.
Discover
Success comes from fully understanding the business you’re in.
We invest time learning about you and your goals, your audience, your message, brand and services, and we explore the market you’re in.
Plan
Using the tailored blueprint, our goal is to carry your audience through each stage of their journey.
This is where our three core propositions of social media, SEO and web come together.
Launch
Our process is one of continuous innovation, where we keep learning, changing and improving the campaign and activity.
Once launched, we use data, analytics and insight to improve the campaign’s results.
Meet the team
Say hello to the team behind the results. They’re a friendly bunch, who love what they do.
We’ve got plenty to say
When it comes to insight and knowledge, we want to share the love. Take a look at some of our latest opinions and guides.
Taking the lid off agency fees: Why Base Creative is publishing its pricing
Speaking with other marketing agency owners and directors, it’s understandable why publishing pricing feels uncomfortable. But it’s not just agency owners, it’s almost all professional services companies, from law firms to financial services. I want to explore the reasons why many companies are often reluctant to share their fees or pricing publicly, and why they […]
Leveraging user intent on TikTok to produce a successful marketing campaign
This September I was delighted to head down to BrightonSEO and present my talk ‘How to leverage user intent to create high performing TikTok ads’ at the Paid Social Show. Today I’m going to be sharing some insights from that talk, to show you why TikTok should be part of your marketing strategy – even […]
Partnerships and brand collaborations…what’s the point?
strategic partnership (n); an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve; dictionary.cambridge.org collaboration (n); the situation of two or more people working together to create or achieve the same thing; dictionary.cambridge.org Base Creative […]
Lessons learned from IBM’s social strategy
Every month, Base Creative and ContentCal join forces for the Sharing Social podcast, the monthly show to connect the people behind the hashtags with content, ideas and insights. Today we wanted to share our lessons learned from our guest this month, Nada Alkutbi, EMEA Social Media Leader at IBM. Nada is an experienced digital and […]
