SMS Plc
SMS wanted to gain more exposure in search and really showcase their strong authority in the energy sector.
Generate demand for your services and leads for your sales team
Social media, search marketing, content and analytics for professional service firms and B2B organisations
The digital marketing partner trusted by national and global brands
Our campaign work
We don’t like to brag. But here are just a few high performing client partner results we’re proud to share.
Worldpay
Worldpay, the globally recognised payments brand, worked with us to design, build and launch the new Partner Discovery portal.
London Southend Airport
We partnered with London Southend Airport to launch their new website, redesigned to put the needs of their passengers first.
Bates Wells
Bates Wells, a London based law firm, asked us to align their website with their new brand and persona.
Strategic digital marketing
There’s no secret to our method. It’s a combination of strategic research, planning and expert management. Take a look below for a little more insight.
Discover
Success comes from fully understanding the business you’re in.
We invest time learning about you and your goals, your audience, your message, brand and services, and we explore the market you’re in.
Plan
Using the tailored blueprint, our goal is to carry your audience through each stage of their journey.
This is where our three core propositions of social media, SEO and web come together.
Launch
Our process is one of continuous innovation, where we keep learning, changing and improving the campaign and activity.
Once launched, we use data, analytics and insight to improve the campaign’s results.
We’ve got plenty to say
When it comes to insight and knowledge, we want to share the love. Take a look at some of our latest opinions and guides.
Don’t use AI to write your content. Use it to research your content.
You want to use AI to write content quickly. But here’s the problem. ChatGPT isn’t great with straight facts. It’s more interested in creating something that looks like a well-researched piece of content, but when you get into the nitty gritty, you’ll find that a lot of the details are incorrect or the descriptions very […]
Our B Corp Journey Part 2: The B Impact Assessment
Back in August I announced that Base Creative is starting its journey to becoming a B Corp. B Corps are businesses verified to meet high standards of social and environmental performance, transparency and accountability. Businesses can’t have morals – at least, not ones reliant on the personal attitudes of the people working at them. That’s […]
How to design a good homepage
When designing their website, some companies don’t give their homepage much thought. After all, shouldn’t it be the easiest page to design? You’ve got a blank slate – you can put anything and everything about your business on there. What could go wrong? But bad website homepage design is everywhere – and it has a […]
To succeed on social media, think beyond social media
What’s the point? I think about that question all the time. No, I’m not having an existential crisis. I think about it because it’s the first question on the minds of many of our clients and prospects when considering their social media marketing activity. Why is social media important for businesses? What’s the value of […]
