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Don’t ask me what I think of your site: let’s look at the data

In his book Pitch Anything, sales expert and author Oren Klaff explains his concept of the “croc brain” and how it affects marketing. The croc brain is the ancient, submerged stem of our psyche that deals with fight-or-flight responses and strong but basic emotions. It isn’t interested in reasoning or logic – it doesn’t have […]

5 GA4 features you need to know about

You’ll need to switch to Google Analytics 4 sooner or later, and the sooner, the better. Universal Analytics won’t stop processing data until July 2023, but if you want comparable data from this year to the next you should start using GA4 a full year before that hard deadline. Learning how to use GA4 when […]

How can I stop my email newsletters from going to spam?

There’s a misconception that email marketing is a thing of the past, left in the dust by social media and the race to the top of Google’s search results. This couldn’t be further from the truth. Email is still an extremely useful marketing medium that can reap tangible results.  The greatest returns are often seen […]

Hashflags: What are they and should I care?

Hashflags! Is this yet another social media ‘thing’ we need to care about, learn about and incorporate into our social media strategy? Thankfully, for most of us, the answer is ‘no’. However, to keep you informed and ‘in the know’ just in case your newly hired social media manager mentions hashflags in the next marketing […]

5 questions you need to ask a prospective SEO agency

Getting to know an SEO agency before working with them is easier said than done. Knowing the right questions to ask, however, can ensure that you find the agency that fits your business needs. These 5 questions will help you get an insight into a prospective SEO agency, what your relationship with them should look […]

Iain Scott

Why you need to switch to GA4 sooner than you think

Earlier this year Google announced that the latest version of Google Analytics, GA4, will become the only available web analytics service offered by the company starting in July 2023. Universal Analytics (UA) is on the way out and will cease to process new hits as of October 1, 2023. UA and GA4 operate on very different […]

GTM event tracking for GA4

Have you been manipulating events in UA (Universal Analytics) and struggling to fit all the data you need into “Event Category,” “Event Action,” and “Event Label”? Often, these attempts end in long strings of data parts which need to be pulled apart again and regrouped in reports. Custom dimensions have been one solution but setting […]

Building your TikTok toolkit

Creative techniques to level up your TikTok content TikTok is one of the fastest growing social media platforms in the world, expected to reach 1.5 billion users by the end of 2022, 13 million of whom are in the UK. Many businesses still find this relatively new platform intimidating and there are more than a […]

6 tips for a successful B2B Twitter strategy

Twitter is an important platform for many, especially businesses within the professional services industry. I’m sharing 6 tips you can implement into your strategy to result in increased brand awareness, more website traffic, and increasing conversions. All of these tips come from our recent series of the Sharing Social podcast. We’ll link to the relevant […]

How to update old blog posts & double your traffic

If you’re an avid writer like me, then you’ll love planning out new blog posts for your website, especially when you start to see that your customers are reading and engaging with them. It’s also fascinating to see how much blog posts can improve your website’s discoverability in search engines (amongst other things!). But sometimes, […]

How to update old blog post