Although LinkedIn sells itself as a social media platform designed for networking, a lot of the connections we make on the site are with people we already know. In an ideal marketing world we would be using LinkedIn to reach a far wider audience than the people already in our orbit. We’d show off our […]
Hashflags! Is this yet another social media ‘thing’ we need to care about, learn about and incorporate into our social media strategy? Thankfully, for most of us, the answer is ‘no’. However, to keep you informed and ‘in the know’ just in case your newly hired social media manager mentions hashflags in the next marketing […]
Creative techniques to level up your TikTok content TikTok is one of the fastest growing social media platforms in the world, expected to reach 1.5 billion users by the end of 2022, 13 million of whom are in the UK. Many businesses still find this relatively new platform intimidating and there are more than a […]
Twitter is an important platform for many, especially businesses within the professional services industry. I’m sharing 6 tips you can implement into your strategy to result in increased brand awareness, more website traffic, and increasing conversions. All of these tips come from our recent series of the Sharing Social podcast. We’ll link to the relevant […]
strategic partnership (n); an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve; dictionary.cambridge.org collaboration (n); the situation of two or more people working together to create or achieve the same thing; dictionary.cambridge.org Base Creative […]
This September I was delighted to head down to BrightonSEO and present my talk ‘How to leverage user intent to create high performing TikTok ads’ at the Paid Social Show. Today I’m going to be sharing some insights from that talk, to show you why TikTok should be part of your marketing strategy – even […]
Every month, Base Creative and ContentCal join forces for the Sharing Social podcast, the monthly show to connect the people behind the hashtags with content, ideas and insights. Today we wanted to share our lessons learned from our guest this month, Nada Alkutbi, EMEA Social Media Leader at IBM. Nada is an experienced digital and […]
TikTok Ads are growing in popularity this year thanks to an increase in users across the platform (there’s now over 13 million!), new ad types being rolled out, and low cost per click compared to other social media platforms. In fact, in a recent campaign we carried out across Instagram and TikTok, Instagram ads cost […]
When thinking about your social media strategy, do you give Pinterest a thought? Chances are, the answer is no. The most popular social channels like Facebook, Instagram and LinkedIn tend to dominate the space, and new social channels like TikTok and Clubhouse are gaining popularity every day. But here’s why you should reconsider the platform […]
The other day I was uploading assets to Facebook’s Ad Manager. I had a meeting with the client that afternoon and was doing the final checks. Ad formats, placements, targeting, budget, UTMs, and… one that’s often forgotten – SRT files. To you and me, that means captions. What is an SRT file? SRT stands for […]
We all consume vast amounts of short-form video, whether it be through Instagram, TikTok, Facebook, Twitter… the list goes on! In this article, we’ll learn how to maximise results with short-form video on social media. Let’s start with understanding what short-form video actually is: What is short-form video? Short-form video is typically less than 2 […]
What is audio-first social media? Audio-first social media is the future. It’s a bold statement but one I believe to be true. When you first think of ‘social media’, chances are you think of endless feeds filled with aesthetic photos and TikTok style videos. Imagine if you couldn’t see any of that, and instead were […]
