This September I was delighted to head down to BrightonSEO and present my talk ‘How to leverage user intent to create high performing TikTok ads’ at the Paid Social Show. Today I’m going to be sharing some insights from that talk, to show you why TikTok should be part of your marketing strategy – even […]
strategic partnership (n); an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve; dictionary.cambridge.org collaboration (n); the situation of two or more people working together to create or achieve the same thing; dictionary.cambridge.org Base Creative […]
Every month, Base Creative and ContentCal join forces for the Sharing Social podcast, the monthly show to connect the people behind the hashtags with content, ideas and insights. Today we wanted to share our lessons learned from our guest this month, Nada Alkutbi, EMEA Social Media Leader at IBM. Nada is an experienced digital and […]
TikTok Ads are growing in popularity this year thanks to an increase in users across the platform (there’s now over 13 million!), new ad types being rolled out, and low cost per click compared to other social media platforms. In fact, in a recent campaign we carried out across Instagram and TikTok, Instagram ads cost […]
When thinking about your social media strategy, do you give Pinterest a thought? Chances are, the answer is no. The most popular social channels like Facebook, Instagram and LinkedIn tend to dominate the space, and new social channels like TikTok and Clubhouse are gaining popularity every day. But here’s why you should reconsider the platform […]
The other day I was uploading assets to Facebook’s Ad Manager. I had a meeting with the client that afternoon and was doing the final checks. Ad formats, placements, targeting, budget, UTMs, and… one that’s often forgotten – SRT files. To you and me, that means captions. What is an SRT file? SRT stands for […]
When you’re starting a new campaign to promote yourself, one of the first considerations you’re likely to have is which social media platform you should use. This will depend on your audience, goals, and the types of content you want to create and share. Let’s dive in! Who’s your audience? First of all, who’s your […]
We all consume vast amounts of short-form video, whether it be through Instagram, TikTok, Facebook, Twitter… the list goes on! In this article, we’ll learn how to maximise results with short-form video on social media. Let’s start with understanding what short-form video actually is: What is short-form video? Short-form video is typically less than 2 […]
What is audio-first social media? Audio-first social media is the future. It’s a bold statement but one I believe to be true. When you first think of ‘social media’, chances are you think of endless feeds filled with aesthetic photos and TikTok style videos. Imagine if you couldn’t see any of that, and instead were […]
Today I want to dive into all things Clubhouse with you. Not heard of it yet? Well, it’s a new audio-first social media app that could be used to help market your business. At this point, you might be thinking, ‘not another social platform to manage!’ But there are definitely some benefits from getting involved […]
Out of all the social media channels, LinkedIn makes the most sense when it comes to raising the profile of you and your firm. LinkedIn has more than 722 million users worldwide, with 29 million users in the United Kingdom alone. Out of these, 40% visit the platform daily, and these numbers are rising fast. […]
Are you thinking about running an influencer campaign? (Yes!) Then, you’re in the right place. Influencers can be incredibly powerful and they can take your campaign to the next level. You can use an influencer if you’re looking to increase: Brand awareness Sales User generated content Don’t be fooled into thinking you should use the […]
