Over 700,000 people die by suicide every year according to the World Health Organisation. For every death there are an estimated twenty attempted suicides. People in need require easy access to support – in their timezone and language – so that they can be listened to in confidence and without prejudice as soon as possible. […]
Audience research and customer insight is a critical part of any successful digital marketing activity. Last year, Base Creative undertook a project to rebuild London Southend Airport’s website to reflect its values and improve revenue generation. To design the new website, it was vital that we first gain an exhaustive understanding of all of the […]
In 2005 Base Creative launched the Work With Us Programme, providing pro-bono digital marketing services to one London-based charity every year. As our agency grew, so did the programme, becoming a budget set aside to provide pro-bono services to multiple charities, chosen based on our ability to have the greatest impact. Since 2019 we have […]
Agnostic thinking gets a bad rap. It’s seen as wish-washy, non-committal, even cowardly. Pick a side. Take a risk. Buy bitcoin. Cash out. Put it all on red. Live dangerously. Figure out what your principles are and don’t waver. Positive agnostic thinking isn’t about avoiding decisions, however. It’s about freeing yourself from preconceptions that might be […]
Getting to know an SEO agency before working with them is easier said than done. Knowing the right questions to ask, however, can ensure that you find the agency that fits your business needs. These 5 questions will help you get an insight into a prospective SEO agency, what your relationship with them should look […]
Base Creative’s home is now on the fringe of the City and in the heart of Aldgate: the sky-scraping and awe-inspiring Aldgate Tower.
Speaking with other marketing agency owners and directors, it’s understandable why publishing pricing feels uncomfortable. But it’s not just agency owners, it’s almost all professional services companies, from law firms to financial services. I want to explore the reasons why many companies are reluctant to share their fees or pricing publicly, and why your business […]
With more of us working from home, some traditional methods of keeping in touch with clients have gone, but not all is lost. There’s plenty you can do, like virtual tours, hosting webinars, sending pre-recorded personalised messages, or, something that we’ve enjoyed, client tea times. Last summer, we launched our client tea times to touch […]
We’ve been based in the Business Design Centre for over 14 years. We loved our time in Angel, but we’re moving up and embarking on a new journey.
This is what happened when two people got together and asked the question 'What would the best company in the world do?'. The power of the Master Mind.
Entering a large networking event at a conference hall, somewhere in the plush green fields of Hertfordshire, I was fortunate to bump into my old business teacher from high school. Having only left school about 5 years previously, we both remembered each other and took the opportunity to catch up. The date was 2005.
You might have seen my submission to the competition to win tickets to Mozcon a couple of weeks ago. You won’t believe it but I WON!