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We’re Base Creative, a data-driven marketing agency bringing engagement and visibility to your website, content and brand. We work with national and global brands that want to grow with creative and clever marketing strategies.

Established in 2003, we have a wealth of digital experience. In that time, we’ve created and launched over 190 digital campaigns.

Meet the Base Creative team

The experts behind the scenes. Meet the team who’ll get you the results you’re looking for.

Abby Webb

Abby Webb

Head of Search & Content

Abby head up our SEO campaigns, with a strong background in copywriting, content and paid search marketing campaigns.

Charlie Stewart

Charlie Stewart

Content Strategist

Charlie brings his creative flair developing content and copywriting across all of our campaigns.

Our Values

Principles that guide us, and stories to remind us. Each one of our values has a story, and each story is based on lived and shared team experiences. Ask us about them at our next meeting.

Post its

You can never have too many post-its

Challenge, change and innovation.

Research and data is at the core of everything we do. We are not afraid to challenge each other and our clients to bring about innovation and change.

Beetroot juice

Sometimes we throw beetroot juice

Equality, compassion, support.

This one is all about the team. We respect and embrace our differences. We know that strong feelings are infectious so we nurture and support team well-being.


Tea at the Ritz and a whoopie cushion

Celebrate, collaborate, communicate.

We believe it is important to celebrate and share our achievements. Our team is more than just the sum of its parts, we have built a strong culture.

If you’re jumping for the rock, jump like you mean it

Decide, commit, deliver.

Always give 100 percent and believe failure should not be something to be afraid of. We promise to deliver more than we promised.

Our campaign work

Discover some of our high performing digital marketing campaigns.

Worldpay Partner Discovery Site


A brand new website, and the first step in helping Worldpay strengthen the partnerships it has with software vendors. It’s also part of a wider campaign to increase Worldpay’s brand equity and reinforce its position in the UK market as a leader in payment solutions.


Trustees Unlimited

Trustees Unlimited is a professional trustee recruitment service that aims to create a wider and more diverse pool of available trustees for charities and not-for-profit bodies.


Impressions on facebook


SMS plc

SMS, a company in the energy sector, asked us for help with their search engine visibility as they wanted to gain more exposure in search and really showcase their strong authority in the sector.


Increase in traffic

Their expertise in the digital space is invaluable in shaping our strategy and winning over key stakeholders within the wider business. Their dedication to measurement and analytics has been crucial in our project. I have no doubt that they have helped set us up for future success and growth.


They offer a solution direct to your business needs, great project management when designing websites, provides regular reports on website and SEO performance and advice on how to proceed in relation to the results.


Base Creative have been instrumental to the growth in traffic to our website over the past 24 months or so and I would wholeheartedly recommend them to other companies wishing to improve their online presence.