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Abby Webb

Abby Webb

Senior Search & Content Consultant

Abby Webb

Senior Search & Content Consultancy, and secret Starbucks ambassador

Specialist in all things Google. Abby is a core part of the Search & Content team, with a strong background in copywriting, content and paid search campaigns.

Abby has over 7 years experience, and her work has been featured in many online publications across finance and business.

Here’s my recommended reading

How to cut time spent on marketing in half

Lack of time is often the reason accountancy firms don’t market their business, so in this guide, Base Creative shares easy time-saving strategies that all firms can introduce, including automation and content repurposing.  In this guide, Base Creative explores: How much time should you spend on marketing Automation in marketing How you can repurpose content […]

ICPA marketing webinar

Law firms: Winning more clients through a Google Ads campaign

Powerful digital marketing for law firms If you’ve never run a PPC campaign for your firm, you’ve struggled to get the right kind of clients with your marketing efforts, or you’re failing to get any clients through digital marketing at all, then it’s time to investigate how Google Ads can work for you. As specialists […]

Winning more clients with Google Ads

Effective marketing for small to large budgets

This guide looks at which digital marketing activities accountancy firms should prioritise based on their yearly marketing budgets. Base Creative explores what firms can do with budgets of: Up to £5K, £5K to £10K, £10K to 20K. This guide covers social media, content and email marketing strategies, plus Google Ads. Advice in this session gives […]

ICPA webinar

Improving local awareness in Google

Local awareness is key for smaller practices, so this guide focuses on how you can use Google’s tools to improve your firm’s discoverability in the local area. We look at: The benefits of local marketing How to set up Google My Business How to keep your Google My Business optimised Bonus tips for appearing in […]

ICPA webinar

How to update old blog posts & double your traffic

If you’re an avid writer like me, then you’ll love planning out new blog posts for your website, especially when you start to see that your customers are reading and engaging with them. It’s also fascinating to see how much blog posts can improve your website’s discoverability in search engines (amongst other things!). But sometimes, […]

How to update old blog post

10 proven lead magnet ideas to grow your email list

GDPR was a positive step towards better data privacy, but it also meant many email databases were cut significantly in order to fully comply. Although GDPR came into force over 3 years ago now (where has that time gone?!), mailing lists haven’t fully recovered since, and many marketers have turned their back from email marketing […]

x42 return on spend

How to find the questions your audience are asking

Whether it’s a tip on how to do something (just like this post!) or an answer to a popular question within your industry, the best blog posts are the ones that provide real value to their readers.  So, if you’re wondering what to include in your next blog post (or 10), here’s how to come […]

300 words is ideal for a blog post

5 ways to immediately reduce your CPC

Running a paid search campaign on Google is a savvy way of getting new customers to your website. Unlike many other forms of marketing, Google Ads targeting is based on user intent, which means that you can easily reach the people who are actively searching for the products or services you offer. The result: a […]

50% reduction in spend

What’s new in Google Ads?

We’re not even a quarter of the way through 2021 yet, and there are already a couple of significant changes Google has made to Google Ads. If you’re currently running ads for your business, or you’re planning to give them a go, here are the latest Google Ads announcements you need to know. Bye bye […]