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Abby Webb

Abby Webb

Senior Search & Content Consultant

Abby Webb

Senior Search & Content Consultancy, and secret Starbucks ambassador

Specialist in all things Google. Abby is a core part of the Search & Content team, with a strong background in copywriting, content and paid search campaigns.

Abby has over 7 years experience, and her work has been featured in many online publications across finance and business.

Here’s my recommended reading

How to use a Google Business Profile as an individual

Google Business Profiles make your business more visible online. Your profile will give you the opportunity to customise your business’s listing across Google Search and Maps. If you’re in the UK and search for “Base Creative” on your desktop browser, for example, our profile will appear separately down the right hand side of your search […]

Making the move to responsive search ads

From 30 June 2022, responsive search ads will be the only type of text ad you can create in Google Ads. You’ll still be able to create call ads, but this update means that you’ll no longer be able to create expanded text ads. What does update this mean for marketing managers? If you already […]

How can I stop my email newsletters from going to spam?

There’s a misconception that email marketing is a thing of the past, left in the dust by social media and the race to the top of Google’s search results. This couldn’t be further from the truth. Email is still an extremely useful marketing medium that can reap tangible results.  The greatest returns are often seen […]

How to update old blog posts & double your traffic

If you’re an avid writer like me, then you’ll love planning out new blog posts for your website, especially when you start to see that your customers are reading and engaging with them. It’s also fascinating to see how much blog posts can improve your website’s discoverability in search engines (amongst other things!). But sometimes, […]

How to update old blog post

How to set up your Google Business Profile to find new clients

Have you set up your firm’s Google Business Profile? If you haven’t, then make it your priority to claim your account. After all, who doesn’t love a free way of getting more awareness and new enquiries for their local business? Anna, our Director of Client Success, previously explored why local businesses should get a Google […]

8 must-haves for a high converting landing page

Landing pages are at the centre of an effective marketing campaign. They’re often the first page that a new customer will visit on your website, after interacting with one of your ads. Yet they’re also one of the most overlooked elements of a campaign.  While it’s important to spend time creating compelling social or search […]

Base Creative is sponsoring the Digital Women Awards 2021

We wanted to showcase a community we work closely with to celebrate the success of digital women across the UK.  Base Creative is sponsoring the 2021 Digital Women Awards, an event to celebrate the best and brightest working in digital. This year’s awards ceremony is taking place on Thursday 25th November.  With women making up […]

How to find the questions your audience are asking

Whether it’s a tip on how to do something (just like this post!) or an answer to a popular question within your industry, the best blog posts are the ones that provide real value to their readers.  So, if you’re wondering what to include in your next blog post (or 10), here’s how to come […]

300 words is ideal for a blog post

How to cut time spent on marketing in half

Lack of time is often the reason accountancy firms don’t market their business, so in this guide, Base Creative shares easy time-saving strategies that all firms can introduce, including automation and content repurposing.  In this guide, Base Creative explores: How much time should you spend on marketing Automation in marketing How you can repurpose content […]

ICPA marketing webinar

Law firms: Winning more clients through a Google Ads campaign

Powerful digital marketing for law firms If you’ve never run a PPC campaign for your firm, you’ve struggled to get the right kind of clients with your marketing efforts, or you’re failing to get any clients through digital marketing at all, then it’s time to investigate how Google Ads can work for you. As specialists […]

Winning more clients with Google Ads

Effective marketing for small to large budgets

This guide looks at which digital marketing activities accountancy firms should prioritise based on their yearly marketing budgets. Base Creative explores what firms can do with budgets of: Up to £5K, £5K to £10K, £10K to 20K. This guide covers social media, content and email marketing strategies, plus Google Ads. Advice in this session gives […]

ICPA webinar