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Partnerships and brand collaborations…what’s the point?

strategic partnership (n); an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve; dictionary.cambridge.org collaboration (n); the situation of two or more people working together to create or achieve the same thing; dictionary.cambridge.org Base Creative […]

How to update old blog posts & double your traffic

If you’re an avid writer like me, then you’ll love planning out new blog posts for your website, especially when you start to see that your customers are reading and engaging with them. It’s also fascinating to see how much blog posts can improve your website’s discoverability in search engines (amongst other things!). But sometimes, […]

How to update old blog post

Base Creative and ICPA collaborate to bring digital marketing advice to UK accounting firms

It’s been months in the making, with plenty of Zoom calls, a members survey, a whitepaper and the preparation of three upcoming webinars. This is the culmination of a Base Creative and the Institute of Certified Practising Accountants (ICPA) digital marketing collaboration. The ICPA and what they do The Institute of Certified Practising Accountants is […]

ICPA webinar

Why you should reconsider Pinterest in your social media strategy

When thinking about your social media strategy, do you give Pinterest a thought? Chances are, the answer is no. The most popular social channels like Facebook, Instagram and LinkedIn tend to dominate the space, and new social channels like TikTok and Clubhouse are gaining popularity every day. But here’s why you should reconsider the platform […]

7 steps to an all-star LinkedIn profile

Out of all the social media channels, LinkedIn makes the most sense when it comes to raising the profile of you and your firm. LinkedIn has more than 722 million users worldwide, with 29 million users in the United Kingdom alone. Out of these, 40% visit the platform daily, and these numbers are rising fast. […]

7 LinkedIn Tips

Everything you need to know about influencer marketing

Are you thinking about running an influencer campaign? (Yes!) Then, you’re in the right place.   Influencers can be incredibly powerful and they can take your campaign to the next level. You can use an influencer if you’re looking to increase:  Brand awareness Sales User generated content Don’t be fooled into thinking you should use the […]

How much does it cost to run a PPC campaign?

The short answer: it depends. But, as with all forms of digital marketing, the answer is much more complex than that. The cost of running a PPC campaign depends on a huge number of factors, including: The industry your business is in (the rule of thumb is, the more lucrative, the more expensive the keyword) […]