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Don’t use AI to write your content. Use it to research your content.

You want to use AI to write content quickly. But here’s the problem. ChatGPT isn’t great with straight facts. It’s more interested in creating something that looks like a well-researched piece of content, but when you get into the nitty gritty, you’ll find that a lot of the details are incorrect or the descriptions very […]

Finding stories to tell in your sector

There’s always a story. It’s all stories, really. The sun coming up every day is a story. Everything’s got a story in it. Terry pratchett ​​Two fish are swimming in the sea.  “Water’s warm today,” says one. The other looks confused.  “What’s water?”  It can be hard to notice something when you’re surrounded by it.  […]

How simple storytelling can transform your marketing

We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human Mike was on the cusp of a breakthrough which would kickstart his meteoric rise from underdog to alpha male. All it […]

How can I stop my email newsletters from going to spam?

There’s a misconception that email marketing is a thing of the past, left in the dust by social media and the race to the top of Google’s search results. This couldn’t be further from the truth. Email is still an extremely useful marketing medium that can reap tangible results.  The greatest returns are often seen […]

How to update old blog posts & double your traffic

If you’re an avid writer like me, then you’ll love planning out new blog posts for your website, especially when you start to see that your customers are reading and engaging with them. It’s also fascinating to see how much blog posts can improve your website’s discoverability in search engines (amongst other things!). But sometimes, […]

How to update old blog post

How to set up your Google Business Profile to find new clients

Have you set up your firm’s Google Business Profile? If you haven’t, then make it your priority to claim your account. After all, who doesn’t love a free way of getting more awareness and new enquiries for their local business? Anna, our Director of Client Success, previously explored why local businesses should get a Google […]

Why should brands collaborate? Here’s my personal experience.

We’ve just wrapped up a really successful partnership with the ICPA, a membership organisation of practising accountants in the UK. For Base Creative, it was a great opportunity to bring additional awareness to our marketing propositions, in particular to an audience we’re keen to work more with. For the ICPA, it enabled them to provide […]

Rowing team working together

Partnerships and brand collaborations…what’s the point?

strategic partnership (n); an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve; dictionary.cambridge.org collaboration (n); the situation of two or more people working together to create or achieve the same thing; dictionary.cambridge.org Base Creative […]