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Iain Scott

Iain Scott

Founder & CEO

Iain Scott

Founder & CEO and fitness maniac.

With 18 years in the digital industry, he’s worked through the ranks from web design freelancer, SEO specialist through to social media, and now leads the team that does all the hard work.

Iain has worked with brands such as the BBC, the RSPCA, the National Trust, Harrods…but really doesn’t like to talk about it.

Some notable highlights from his 18 years chatting things digital: In 2017, co-authored and published his first book: 50 Days of Social Media Is the face of social media event, Sharing Social London Guest lecturer at City University on Digital Marketing.

Here’s my recommended reading

Partnerships and brand collaborations…what’s the point?

strategic partnership (n); an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve; dictionary.cambridge.org collaboration (n); the situation of two or more people working together to create or achieve the same thing; dictionary.cambridge.org Base Creative […]

Base Creative and ICPA collaborate to bring digital marketing advice to UK accounting firms

It’s been months in the making, with plenty of Zoom calls, a members survey, a whitepaper and the preparation of three upcoming webinars. This is the culmination of a Base Creative and the Institute of Certified Practising Accountants (ICPA) digital marketing collaboration. The ICPA and what they do The Institute of Certified Practising Accountants is […]

ICPA webinar

Case study: virtual client tea time

With more of us working from home, some traditional methods of keeping in touch with clients have gone, but not all is lost. There’s plenty you can do, like virtual tours, hosting webinars, sending pre-recorded personalised messages, or, something that we’ve enjoyed, client tea times. Last summer, we launched our client tea times to touch […]

100% positive feedback

Buying art via Zoom

When lockdown started, many people and organisations that relied on in-person experiences to trade, came to a standstill. But not Matt Jukes.