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Iain Scott

Iain Scott

Founder & CEO

Iain Scott

Founder & CEO and fitness maniac.

With 18 years in the digital industry, he’s worked through the ranks from web design freelancer, SEO specialist through to social media, and now leads the team that does all the hard work.

Iain has worked with brands such as the BBC, the RSPCA, the National Trust, Harrods…but really doesn’t like to talk about it.

Some notable highlights from his many years in digital:

  • In 2017, co-authored and published his first book: 50 Days of Social Media
  • Co-host of the social media podcast, Sharing Social
  • Guest lecturer at City University on Digital Marketing.

Here’s my recommended reading

Don’t ask me what I think of your site: let’s look at the data

In his book Pitch Anything, sales expert and author Oren Klaff explains his concept of the “croc brain” and how it affects marketing. The croc brain is the ancient, submerged stem of our psyche that deals with fight-or-flight responses and strong but basic emotions. It isn’t interested in reasoning or logic – it doesn’t have […]

Hashflags: What are they and should I care?

Hashflags! Is this yet another social media ‘thing’ we need to care about, learn about and incorporate into our social media strategy? Thankfully, for most of us, the answer is ‘no’. However, to keep you informed and ‘in the know’ just in case your newly hired social media manager mentions hashflags in the next marketing […]

5 questions you need to ask a prospective SEO agency

Getting to know an SEO agency before working with them is easier said than done. Knowing the right questions to ask, however, can ensure that you find the agency that fits your business needs. These 5 questions will help you get an insight into a prospective SEO agency, what your relationship with them should look […]

Iain Scott

Why should brands collaborate? Here’s my personal experience.

We’ve just wrapped up a really successful partnership with the ICPA, a membership organisation of practising accountants in the UK. For Base Creative, it was a great opportunity to bring additional awareness to our marketing propositions, in particular to an audience we’re keen to work more with. For the ICPA, it enabled them to provide […]

Rowing team working together

Partnerships and brand collaborations…what’s the point?

strategic partnership (n); an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve; dictionary.cambridge.org collaboration (n); the situation of two or more people working together to create or achieve the same thing; dictionary.cambridge.org Base Creative […]

Taking the lid off agency fees: Why Base Creative is publishing its pricing

Speaking with other marketing agency owners and directors, it’s understandable why publishing pricing feels uncomfortable. But it’s not just agency owners, it’s almost all professional services companies, from law firms to financial services. I want to explore the reasons why many companies are reluctant to share their fees or pricing publicly, and why your business […]

ICPA webinar

Base Creative and ICPA collaborate to bring digital marketing advice to UK accounting firms

It’s been months in the making, with plenty of Zoom calls, a members survey, a whitepaper and the preparation of three upcoming webinars. This is the culmination of a Base Creative and the Institute of Certified Practising Accountants (ICPA) digital marketing collaboration. The ICPA and what they do The Institute of Certified Practising Accountants is […]

ICPA webinar

Case study: virtual client tea time

With more of us working from home, some traditional methods of keeping in touch with clients have gone, but not all is lost. There’s plenty you can do, like virtual tours, hosting webinars, sending pre-recorded personalised messages, or, something that we’ve enjoyed, client tea times. Last summer, we launched our client tea times to touch […]

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