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Charlie Stewart

Content Strategist

Charlie Stewart

Content Strategist, and renowned movie encyclopedia

Charlie brings his creative flair developing content and copy for our search, web and social media campaigns.

Charlie is a writer, editor, and publicist with a background in sales, and has a huge amount of communications experience working as a content producer, animating and editing instructional videos, and producing podcasts.

He is the co-author of Socialise.

Here’s my recommended reading

You’re telling stories wrong: How responsive storytelling can transform your marketing

This is an article to help you get better at story-driven marketing within your organisation or for your clients.  I’m not talking about your old school wishy-washy once upon a time style storytelling. This is about drawing out the kind of authentic stories your colleagues (or clients) don’t even know they’re hiding. It’s about getting […]

Paragraph Mapping: How to write the content Google loves, fast

Everybody wants their content to get to the top of Google Search results. To get to the top of Google Search results, you need to understand Google’s Helpful Content Update. The Helpful Content Update priorities content which is original, insightful and therefore helpful to users. If you were hoping to use AI to write great […]

Finding stories to tell in your sector

There’s always a story. It’s all stories, really. The sun coming up every day is a story. Everything’s got a story in it. Terry pratchett ​​Two fish are swimming in the sea.  “Water’s warm today,” says one. The other looks confused.  “What’s water?”  It can be hard to notice something when you’re surrounded by it.  […]

How simple storytelling can help your marketing evolve

We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human Mike was on the cusp of a breakthrough which would kickstart his meteoric rise from underdog to alpha male. All it […]

Blessing or curse: what does AI really mean for content marketing?

AI is the talk of the town – these days you can’t swing a virtual cat without hitting someone discussing the latest and greatest in artificial intelligence. That first sentence was generated by ChatGPT with the prompt “a funny, colourful turn of phrase about how everyone is talking about AI these days” and I’ve got […]

Base Creative’s takeaways from BrightonSEO

Last week was BrightonSEO, and for the first time the entire Base Creative team was able to attend. Here’s what each team member took away from the conference, including insights from particular talks, the importance of team wellbeing, the value of content marketing, and more. Iain Scott, founder & CEO Although I had the honour […]

Honest content: how to make your marketing feel authentic

Ironically, encouraging authenticity can lead to content which appears less authentic. The word “authentic” can be misinterpreted as meaning “emotional”, “personal” or simply “fun”. How do you make content that feels “honest”?  Failed attempts at authenticity often lead with an appeal to the personal – “you can trust me because of the internal emotional factors that […]

How to create content for different audiences

Posting content online can feel like tossing a message in a bottle into the ocean and hoping a response will float back. You can experiment all you like, but without a process you’ll be lost at sea.  Digital platforms can give you such a massive potential audience, yet the irony is that you may find […]