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Greg Mileham

Managing Director

Greg Mileham

Managing Director and optimisation enthusiast

Having joined Base Creative in 2013 as a project manager, Greg became Operations Director in 2020, and has recently been appointed Managing Director.

His role includes team oversight, company finances, making and implementing strategic decisions, and communicating them with our team, customers, suppliers and partners.

Ultimately, he is responsible for ensuring the continued success and growth of the company.

Here’s my recommended reading

Our B Corp journey part 3: The journey so far and looking ahead to 2024 

Your business won’t do good just because your team is full of good people. However, if we’re going to take the next step and ingrain high environmental and transparency standards into companies across the UK, each company needs to be judged relative to its ability. For example, a 4000-person international corporation should be held to […]

Our B Corp Journey Part 2: The B Impact Assessment

Back in August I announced that Base Creative is starting its journey to becoming a B Corp. B Corps are businesses verified to meet high standards of social and environmental performance, transparency and accountability.  Businesses can’t have morals – at least, not ones reliant on the personal attitudes of the people working at them. That’s […]

How Base Creative is making team wellbeing actionable & measurable

At the end of last year we set ourselves the challenge of finding and implementing a new team wellbeing initiative that would give us measurable results. For the last three months, our team has had access to mental health check-ins, advice, and therapy sessions whenever they need them.  Here’s why we made this change and […]

Improving your ESG strategy: is perfect the enemy of good?

Agnostic thinking gets a bad rap. It’s seen as wish-washy, non-committal, even cowardly. Pick a side. Take a risk. Buy bitcoin. Cash out. Put it all on red. Live dangerously. Figure out what your principles are and don’t waver.    Positive agnostic thinking isn’t about avoiding decisions, however. It’s about freeing yourself from preconceptions that might be […]

What does good website speed look like?

You’ve hired a digital agency to build you a website. You know what that site needs to do – its functionality. You give the agency a brief, and they return a first version to you. Maybe it’s lacking some of the visual flash you were hoping for. You make a few extra requests and before long […]

Which website performance metrics should marketing directors track?

Regardless of the reporting platform you’re using, you can’t just take the numbers at face value. There’s vital context you should consider before judging your site’s success and adjusting your strategy.  To judge whether your website is helping your business meet its goals, you need to look at the data.  The number of visits your […]

Is your website working for you: a checklist

Your website is one of your most valuable marketing tools. But if it’s been a while since you’ve had good quality enquiries through your website, then it’s time for an urgent review.  Why is your website so valuable? As the digital home of your business, your website is at the centre of all your marketing […]

89% of consumers exit and shop elsewhere after a poor user experience

How to start selling online

The trend for shopping online has risen significantly in the last few years, with the value of UK online retail sales estimated at £99 billion in 2020 alone – a trend that’s expected to continue rising as more consumers start shopping this way. Selling online is easier than you think, especially if your virtual storefront […]

26% of retail sales in the UK were online in 2020

How important is page load time to keep people on your website?

We’re impatient beings. Almost anything can be delivered to our doors in a matter of hours. It’s not a luxury, it’s become an expectation. Time is precious, and no-one likes to waste it. With that in mind, it’s no surprise that a website’s page load time can impact the likelihood of visitor retention. In fact, […]

Four key pillars to successful remote working

For those of us lucky enough not to be directly affected by Covid-19 itself, we’ve needed to adapt to a new way of life. Working from home, trying to find a quiet space to make calls and perhaps juggle childcare responsibilities, all with a full house.

Base Creative's Silly Team