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Becca Holloway

Becca Holloway

Senior Social Media Consultant

Becca Holloway

Senior Social Media Consultant and TikTok addict.

Becca is a Senior Social Media Consultant at Base Creative, who specialises in paid social. She organises London-based social media meet-up and co-hosts the Sharing Social podcast.

Becca has over 7 years’ experience in the industry and has spoken at some of the UK’s biggest social media events about her expertise in TikTok advertising, including BrightonSEO, Digital Women, and Cambridge Social Media. With a keen eye for the latest apps and social media trends, you can count on Becca for the latest social hype or TikTok craze.

Here’s my recommended reading

Building your TikTok toolkit

Creative techniques to level up your TikTok content TikTok is one of the fastest growing social media platforms in the world, expected to reach 1.5 billion users by the end of 2022, 13 million of whom are in the UK. Many businesses still find this relatively new platform intimidating and there are more than a […]

6 tips for a successful B2B Twitter strategy

Twitter is an important platform for many, especially businesses within the professional services industry. I’m sharing 6 tips you can implement into your strategy to result in increased brand awareness, more website traffic, and increasing conversions. All of these tips come from our recent series of the Sharing Social podcast. We’ll link to the relevant […]

A deep dive into social media listening [S2E4]

With special guest, Anita Veszeli from Ericsson This month Base Creative and ContentCal collaborated to interview the Director of Social Media and Advocacy at Ericsson, Anita Veszeli. Ericsson is one of the leading providers of Information and Communication Technology around the world. In this episode, we discuss social listening – what it’s for, how it […]

How to manage a global audience on TikTok [S2E3]

With special guest, Ross Middleham from the Met Office For episode 3 of the Sharing Social podcast, Base Creative and ContentCal collaborated to interview the Content & Social Lead at the Met Office, Ross Middleham, and discuss using social media effectively and managing a global audience on TikTok. Ross leads design and video production, and […]

Building a corporate reputation through social media [S2E2]

With special guest, Kelsey Nebbeling, Reckitt This month on the Sharing Social podcast, Base Creative and ContentCal joined forces once again to interview the Social Media Senior Manager of Reckitt, the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, health and nutrition. Meet Kelsey Nebbeling. She leads on the […]

Sharing Social S2E2

Lessons learned from IBM’s social strategy

Every month, Base Creative and ContentCal join forces for the Sharing Social podcast, the monthly show to connect the people behind the hashtags with content, ideas and insights.  Today we wanted to share our lessons learned from our guest this month, Nada Alkutbi, EMEA Social Media Leader at IBM. Nada is an experienced digital and […]

Successful influencer marketing & strategy building [S2E1]

With special guest, Nada Alkutbi from IBM This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! For this series, we’re delighted to announce our collaboration with ContentCal! Each month the Iain Scott and Rebecca […]

Sharing Social S2E1

How to create the perfect TikTok Ad

TikTok Ads are growing in popularity this year thanks to an increase in users across the platform (there’s now over 13 million!), new ad types being rolled out, and low cost per click compared to other social media platforms.  In fact, in a recent campaign we carried out across Instagram and TikTok, Instagram ads cost […]

Why you should reconsider Pinterest in your social media strategy

When thinking about your social media strategy, do you give Pinterest a thought? Chances are, the answer is no. The most popular social channels like Facebook, Instagram and LinkedIn tend to dominate the space, and new social channels like TikTok and Clubhouse are gaining popularity every day. But here’s why you should reconsider the platform […]

How to run successful video ads on social media [S1E5]

With special guest, Will Bonaddio from Electric House This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! In this episode, we sit down with Will Bonaddio to discuss running successful video ads on social […]

Sharing Social S1E5