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Becca Holloway

Rebecca Holloway

Senior Social Media Strategist

Rebecca Holloway

Senior Social Media Strategist and TikTok addict.

Rebecca is an award winning Senior Social Media Strategist at Base Creative, who specialises in paid social. She’s previously organised and co-hosted the Sharing Social podcast, and co-authored and published Socialise.

Rebecca has over 9 years’ experience in the industry and has spoken at some of the UK’s biggest social media events about her expertise in TikTok advertising and thought leadership, including BrightonSEO, Digital Women, and Cambridge Social Media. With a keen eye for the latest social media trends, you can count on Rebecca for the latest insights and strategy advice for B2B brands in the professional services sector.

Here’s my recommended reading

Maximising multi-marketing success in paid social campaigns

Understanding multi-market paid strategies is crucial to the success of any social campaign. Based on experience from the past year, there are several key lessons and pieces of advice worth considering when planning your own campaigns. The Problem Running a multi-market campaign presents several challenges. These include managing numerous moving parts, people, content, markets and […]

Rebecca sharing her insights at the International Social Summit

Why are so many users choosing TikTok search over Google?

When it comes to B2B social media marketing, few platforms are more misunderstood than TikTok. These misconceptions can lead to one of the most exciting platforms in social media marketing being written off by B2Bs – and huge opportunities missed. If you don’t take TikTok seriously enough, you will miss out to the businesses that […]

To succeed on social media, think beyond social media

What’s the point? I think about that question all the time. No, I’m not having an existential crisis.  I think about it because it’s the first question on the minds of many of our clients and prospects when considering their social media marketing activity. Why is social media important for businesses? What’s the value of […]

B2Bs, it’s time to cancel your Twitter Ads

Uncertainty. There are few words more toxic in the world of business. And if there’s any business that’s been plagued by uncertainty, it’s Twitter. If you have paid Twitter Ads as part of your business-to-business marketing strategy, you’ll no doubt have felt more than your share of uncertainty over the last year.  That ends now.  […]

No, you shouldn’t use Threads for B2B marketing (yet)

Everyone is talking about Threads. After months of chaos and rule changes on Twitter, Meta’s new platform is promising the repackaged return of Twitter’s golden years.  Have a Twitter B2B marketing campaign sitting on the shelf that you haven’t had the chance to launch? This is a perfect opportunity to use it on Threads instead, […]

How to prevent Facebook rejecting your ads in the energy sector

Facebook Ads let you put your message in front of nearly 3 billion people. For some sectors, however, there are restrictions in place about the types of adverts that you can run and how. If you work in the energy sector, you’re more likely to run into some of these restrictions than other businesses. That […]

TikTok SEO part 2: Starting your strategy

TikTok is an awareness-raising powerhouse, perfect for promoting ESG, supercharging your recruitment and much more. Many B2Bs are looking to take advantage of TikTok’s power. They just need to know how. In part 1 of this series, you learned why B2Bs need a TikTok strategy. In part 2, you will learn about the Search Engine […]

TikTok SEO part 1: Why B2Bs need a TikTok SEO strategy 

Two years ago, TikTok began emerging as one of the most important social media platforms. The tide was just beginning to turn. Ads were newly introduced, and businesses were starting to see the potential of TikTok.  Now, TikTok SEO presents businesses with an opportunity to take their organic content to the next level.   Not only […]

How TikTok promotes ESG to the leaders of tomorrow

Content focused on environment, sustainability and governance (ESG) concerns used to be seen as a stuffy box-ticking exercise. Why is it then that over the last five years ESG has seen a 1150% increase in interest across social media? What changed?  Just a few years ago there was no question that LinkedIn was the preferred […]