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Becca Holloway

Becca Holloway

Social Media Consultant

Becca Holloway

Social media consultant and TikTok addict.

Becca is a Social Media Consultant at Base Creative and has coordinated Sharing Social London meet-ups since launching in early 2018.

For the past 5 years, she followed the twists and turns of the social media industry, starting out as an apprentice and now striving towards becoming a paid social specialist. With a keen eye for the latest apps and social media trends, you can count on Becca for the latest social hype or TikTok craze.

Here’s my recommended reading

Building a corporate reputation through social media [S2E2]

With special guest, Kelsey Nebbeling, Reckitt This month on the Sharing Social podcast, Base Creative and ContentCal joined forces once again to interview the Social Media Senior Manager of Reckitt, the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, health and nutrition. Meet Kelsey Nebbeling. She leads on the […]

Sharing Social S2E2

Lessons learned from IBM’s social strategy

Every month, Base Creative and ContentCal join forces for the Sharing Social podcast, the monthly show to connect the people behind the hashtags with content, ideas and insights.  Today we wanted to share our lessons learned from our guest this month, Nada Alkutbi, EMEA Social Media Leader at IBM. Nada is an experienced digital and […]

Successful Influencer Marketing & Strategy Building [S2E1]

With special guest, Nada Alkutbi from IBM This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! For this series, we’re delighted to announce our collaboration with ContentCal! Each month the Iain Scott and Rebecca […]

Sharing Social S2E1

How to create the perfect TikTok Ad

TikTok Ads are growing in popularity this year thanks to an increase in users across the platform (there’s now over 13 million!), new ad types being rolled out, and low cost per click compared to other social media platforms.  In fact, in a recent campaign we carried out across Instagram and TikTok, Instagram ads cost […]

Why you should reconsider Pinterest in your social media strategy

When thinking about your social media strategy, do you give Pinterest a thought? Chances are, the answer is no. The most popular social channels like Facebook, Instagram and LinkedIn tend to dominate the space, and new social channels like TikTok and Clubhouse are gaining popularity every day. But here’s why you should reconsider the platform […]

How to run successful video ads on social media [S1E5]

With special guest, Will Bonaddio from Electric House This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! In this episode, we sit down with Will Bonaddio to discuss running successful video ads on social […]

Sharing Social S1E5

Why it’s so important to add captions to your Facebook ads

The other day I was uploading assets to Facebook’s Ad Manager. I had a meeting with the client that afternoon and was doing the final checks. Ad formats, placements, targeting, budget, UTMs, and… one that’s often forgotten – SRT files. To you and me, that means captions. What is an SRT file?  SRT stands for […]

Our top 10 most engaging social post ideas

Engaging content really helps take your social media campaign to the next level. But we know that posts ideas are tough to come up with all the time, which is why we’ve created this guide sharing our 10 most engaging social post ideas to help you out. The best social media campaigns include a variety […]

6.1% avg engagement rates for video

How to build a Twitter follower campaign

What is a follower campaign? A followers campaign does what it says on the tin. It’s a great way to help increase growth on your Twitter account, or in other words, help get you more followers.  How can a follower campaign benefit my business? You can use a followers campaign to help build awareness of […]

145m active daily users

Choosing the right social media platform for your personal brand

When you’re starting a new campaign to promote yourself, one of the first considerations you’re likely to have is which social media platform you should use. This will depend on your audience, goals, and the types of content you want to create and share. Let’s dive in!  Who’s your audience? First of all, who’s your […]

82% trust a business with an active CEO

How to promote your next webinar

Use our checklist to learn how to promote your webinar before, during and after the event!  4 weeks prior to your webinar Determine how you will measure the success of your campaign Before you start your campaign, it’s important to determine how you will measure the success of your campaign. What’s the desired outcome you […]

95% sign ups from LinkedIn