Senior Social Media Strategist
Senior Social Media Strategist and TikTok addict.
Rebecca is an award Senior Social Media Strategist at Base Creative, who specialises in paid social. She’s previously organised and co-hosted the Sharing Social podcast, and co-authored and published Socialise.
Rebecca has over 9 years’ experience in the industry and has spoken at some of the UK’s biggest social media events about her expertise in TikTok advertising and thought leadership, including BrightonSEO, Digital Women, and Cambridge Social Media. With a keen eye for the latest social media trends, you can count on Rebecca for the latest insights and strategy advice for B2B brands in the professional services sector.
“Thought leadership” has become an essential part of B2B marketing. With Google’s helpful content update, it’s more important than ever for your organisation’s team members to be producing high-quality, informed content in their areas of expertise. Articles, LinkedIn posts, blogs, videos – all of this comes under the umbrella of thought leadership. Thought leadership can […]
When Instagram’s Adam Mosseri appears on social media feeds, his message is rarely received well. The CEO’s most recent video has been criticised by top social media influencers, drawing disapproval from Kim Kardashian, Chrissy Teigan and Kylie Jenner to name a few. Mosseri’s videos, usually explaining Instagram’s future trajectory, don’t just have big implications for […]
When it comes to recruiting new employees, social media can be one of the most important tools in your business’ arsenal if you know how to use it. In 2021 over 95% of jobseekers used social media on their search. However, simply using social media to promote job vacancies won’t be enough if you want to […]
Although LinkedIn sells itself as a social media platform designed for networking, a lot of the connections we make on the site are with people we already know. In an ideal marketing world we would be using LinkedIn to reach a far wider audience than the people already in our orbit. We’d show off our […]
Creative techniques to level up your TikTok content TikTok is one of the fastest growing social media platforms in the world, expected to reach 1.5 billion users by the end of 2022, 13 million of whom are in the UK. Many businesses still find this relatively new platform intimidating and there are more than a […]
Twitter is an important platform for many, especially businesses within the professional services industry. I’m sharing 6 tips you can implement into your strategy to result in increased brand awareness, more website traffic, and increasing conversions. All of these tips come from our recent series of the Sharing Social podcast. We’ll link to the relevant […]
With special guest, Anita Veszeli from Ericsson This month Base Creative and ContentCal collaborated to interview the Director of Social Media and Advocacy at Ericsson, Anita Veszeli. Ericsson is one of the leading providers of Information and Communication Technology around the world. In this episode, we discuss social listening – what it’s for, how it […]
With special guest, Ross Middleham from the Met Office For episode 3 of the Sharing Social podcast, Base Creative and ContentCal collaborated to interview the Content & Social Lead at the Met Office, Ross Middleham, and discuss using social media effectively and managing a global audience on TikTok. Ross leads design and video production, and […]
With special guest, Kelsey Nebbeling, Reckitt This month on the Sharing Social podcast, Base Creative and ContentCal joined forces once again to interview the Social Media Senior Manager of Reckitt, the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, health and nutrition. Meet Kelsey Nebbeling. She leads on the […]
This September I was delighted to head down to BrightonSEO and present my talk ‘How to leverage user intent to create high performing TikTok ads’ at the Paid Social Show. Today I’m going to be sharing some insights from that talk, to show you why TikTok should be part of your marketing strategy – even […]
Every month, Base Creative and ContentCal join forces for the Sharing Social podcast, the monthly show to connect the people behind the hashtags with content, ideas and insights. Today we wanted to share our lessons learned from our guest this month, Nada Alkutbi, EMEA Social Media Leader at IBM. Nada is an experienced digital and […]
With special guest, Nada Alkutbi from IBM This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! For this series, we’re delighted to announce our collaboration with ContentCal! Each month the Iain Scott and Rebecca […]
