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Becca Holloway

Rebecca Holloway

Senior Social Media Strategist

Rebecca Holloway

Senior Social Media Strategist and TikTok addict.

Rebecca is an award winning Senior Social Media Strategist at Base Creative, who specialises in paid social. She’s previously organised and co-hosted the Sharing Social podcast, and co-authored and published Socialise.

Rebecca has over 9 years’ experience in the industry and has spoken at some of the UK’s biggest social media events about her expertise in TikTok advertising and thought leadership, including BrightonSEO, Digital Women, and Cambridge Social Media. With a keen eye for the latest social media trends, you can count on Rebecca for the latest insights and strategy advice for B2B brands in the professional services sector.

Here’s my recommended reading

How TikTok promotes ESG to the leaders of tomorrow

Content focused on environment, sustainability and governance (ESG) concerns used to be seen as a stuffy box-ticking exercise. Why is it then that over the last five years ESG has seen a 1150% increase in interest across social media? What changed?  Just a few years ago there was no question that LinkedIn was the preferred […]

How we promote team wellbeing at Base Creative

London agencies are often expected to have high-stress work environments. Back in October, Digital Project Manager Paige Steel-Thomas wrote an article explaining how she stops client stress impacting our team.  As Base Creative’s wellbeing champion, I wanted to share more information about our wellbeing strategy with our clients and peers, breaking down how we prioritise […]

What Twitter’s acquisition means for your ad campaigns and organic social

There’s no escaping it: Twitter is undergoing some huge changes. Elon Musk’s $44 billion buy-out has already seen mass firings, resignations and radical new features introduced, including an $8 subscription model which verifies users and impacts their ability to be targeted by ads. By the time you are reading this there will have undoubtedly already […]

Should marketing managers still use Instagram?

When Instagram’s Adam Mosseri appears on social media feeds, his message is rarely received well.  The CEO’s most recent video has been criticised by top social media influencers, drawing disapproval from Kim Kardashian, Chrissy Teigan and Kylie Jenner to name a few. Mosseri’s videos, usually explaining Instagram’s future trajectory, don’t just have big implications for […]

5 ways you can upgrade your social media recruitment campaign

When it comes to recruiting new employees, social media can be one of the most important tools in your business’ arsenal if you know how to use it. In 2021 over 95% of jobseekers used social media on their search. However, simply using social media to promote job vacancies won’t be enough if you want to […]

Building your TikTok toolkit

Creative techniques to level up your TikTok content TikTok is one of the fastest growing social media platforms in the world, expected to reach 1.5 billion users by the end of 2022, 13 million of whom are in the UK. Many businesses still find this relatively new platform intimidating and there are more than a […]

6 tips for a successful B2B Twitter strategy

Twitter is an important platform for many, especially businesses within the professional services industry. I’m sharing 6 tips you can implement into your strategy to result in increased brand awareness, more website traffic, and increasing conversions. All of these tips come from our recent series of the Sharing Social podcast. We’ll link to the relevant […]

A deep dive into social media listening [S2E4]

With special guest, Anita Veszeli from Ericsson This month Base Creative and ContentCal collaborated to interview the Director of Social Media and Advocacy at Ericsson, Anita Veszeli. Ericsson is one of the leading providers of Information and Communication Technology around the world. In this episode, we discuss social listening – what it’s for, how it […]

How to manage a global audience on TikTok [S2E3]

With special guest, Ross Middleham from the Met Office For episode 3 of the Sharing Social podcast, Base Creative and ContentCal collaborated to interview the Content & Social Lead at the Met Office, Ross Middleham, and discuss using social media effectively and managing a global audience on TikTok. Ross leads design and video production, and […]

Building a corporate reputation through social media [S2E2]

With special guest, Kelsey Nebbeling, Reckitt This month on the Sharing Social podcast, Base Creative and ContentCal joined forces once again to interview the Social Media Senior Manager of Reckitt, the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, health and nutrition. Meet Kelsey Nebbeling. She leads on the […]

Sharing Social S2E2