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Becca Holloway

Becca Holloway

Social Media Consultant

Becca Holloway

Social Media Consultant and TikTok addict.

Becca is a Social Media Consultant at Base Creative, who specialises in paid social. She organises London-based social media meet-up and co-hosts the Sharing Social podcast.

Becca has over 7 years’ experience in the industry and has spoken at some of the UK’s biggest social media events about her expertise in TikTok advertising, including BrightonSEO, Digital Women, and Cambridge Social Media. With a keen eye for the latest apps and social media trends, you can count on Becca for the latest social hype or TikTok craze.

Here’s my recommended reading

Why it’s so important to add captions to your Facebook ads

The other day I was uploading assets to Facebook’s Ad Manager. I had a meeting with the client that afternoon and was doing the final checks. Ad formats, placements, targeting, budget, UTMs, and… one that’s often forgotten – SRT files. To you and me, that means captions. What is an SRT file?  SRT stands for […]

Our top 10 most engaging social post ideas

Engaging content really helps take your social media campaign to the next level. But we know that posts ideas are tough to come up with all the time, which is why we’ve created this guide sharing our 10 most engaging social post ideas to help you out. The best social media campaigns include a variety […]

6.1% avg engagement rates for video

How to build a Twitter follower campaign

What is a follower campaign? A followers campaign does what it says on the tin. It’s a great way to help increase growth on your Twitter account, or in other words, help get you more followers.  How can a follower campaign benefit my business? You can use a followers campaign to help build awareness of […]

145m active daily users

Choosing the right social media platform for your personal brand

When you’re starting a new campaign to promote yourself, one of the first considerations you’re likely to have is which social media platform you should use. This will depend on your audience, goals, and the types of content you want to create and share. Let’s dive in!  Who’s your audience? First of all, who’s your […]

82% trust a business with an active CEO

How to promote your next webinar

Use our checklist to learn how to promote your webinar before, during and after the event!  4 weeks prior to your webinar Determine how you will measure the success of your campaign Before you start your campaign, it’s important to determine how you will measure the success of your campaign. What’s the desired outcome you […]

95% sign ups from LinkedIn

How to increase engagement with organic social media [S1E4]

With special guest, Lucy McVey from LMV Social This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! In this episode, we sit down with Lucy McVey, Social Media Strategist & Manager at LMV Social. […]

Sharing Social S1E4

Learn how to maximise results with short-form video on social media

We all consume vast amounts of short-form video, whether it be through Instagram, TikTok, Facebook, Twitter… the list goes on! In this article, we’ll learn how to maximise results with short-form video on social media. Let’s start with understanding what short-form video actually is: What is short-form video? Short-form video is typically less than 2 […]

How to overcome the biggest challenges on social media [S1E3]

With special guest, Rhianna Ford from Oleso This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! This month’s episode: In this episode, we sit down with Rhianna Ford, Co-Founder of Oleso. We talk about […]

Sharing Social S1E3

The rise of audio-first social media

What is audio-first social media? Audio-first social media is the future. It’s a bold statement but one I believe to be true. When you first think of ‘social media’, chances are you think of endless feeds filled with aesthetic photos and TikTok style videos.  Imagine if you couldn’t see any of that, and instead were […]

Audio First Social

Identifying your audience on social media [S1E2]

With special guest, Andy Lambert from ContentCal This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! This month’s episode: In this episode, we sit down with Andy Lambert, Director of Growth at ContentCal. We […]

Sharing Social S1E2

What is Clubhouse? The breakthrough invite-only audio app

Today I want to dive into all things Clubhouse with you. Not heard of it yet? Well, it’s a new audio-first social media app that could be used to help market your business. At this point, you might be thinking, ‘not another social platform to manage!’ But there are definitely some benefits from getting involved […]

What is Clubhouse?

How to create high performing ads on Facebook [S1E1]

With special guest, Harry Gardiner from Nexus PR Welcome to Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! In this episode, we sit down with Harry Gardiner, Social Ecosystem Project Manager at Inside Ideas Group. […]

Sharing Social S1E1