Director of Client Success
Director of Client Success and crazy cat lady.
Originally from Germany, Anna is super efficient and logical, she’s been softened by years of British politeness and queuing and for over 12 years, she’s devoured every scrap of knowledge about search marketing. Anna is a speaker and author of a book she doesn’t like to talk about. For over 12 years she has devoured every scrap of knowledge about search marketing and is diligently passing her knowledge on to her team, clients and anyone else who cares to listen. Day to day she works with clients on their marketing strategy, specifically leveraging search to realise concrete business goals.
Anna is particularly passionate about psychology and user behaviour in search. She specialises in search intent research and loves nothing more than diving head first into enormous amounts of juicy data and creating meaningful, actionable reports.
You’ll need to switch to Google Analytics 4 sooner or later, and the sooner, the better. Universal Analytics won’t stop processing data until July 2023, but if you want comparable data from this year to the next you should start using GA4 a full year before that hard deadline. Learning how to use GA4 when […]
Earlier this year Google announced that the latest version of Google Analytics, GA4, will become the only available web analytics service offered by the company starting in July 2023. Universal Analytics (UA) is on the way out and will cease to process new hits as of October 1, 2023. UA and GA4 operate on very different […]
Have you been manipulating events in UA (Universal Analytics) and struggling to fit all the data you need into “Event Category,” “Event Action,” and “Event Label”? Often, these attempts end in long strings of data parts which need to be pulled apart again and regrouped in reports. Custom dimensions have been one solution but setting […]
On 23rd July, I delivered a talk at BrightonSEO (virtually this time round!) all about persuasion in search, exploring how (and why) you should harness the power of psychology in SEO. By leveraging a range of persuasion techniques in your content and other areas, you can encourage more people to visit your site and engage […]
Understanding what your website analytics mean is so important when making decisions about your digital marketing activity. A deep-dive in Google Analytics will help you learn where your customers come from, who they are, which marketing channels work well (and which ones don’t), and just how effective your website is at turning visitors into business. […]
There’s nothing worse than discovering a competitor’s ad showing up when you type your business name into Google. Or, when you type in your brand name, other businesses come up because your brand name happens to be a name for something else too. Unfortunately, you can’t always Google to stop a competitor or other businesses […]
Google My Business (GMB) is your local business listing within the search results. It can include things like reviews, opening times, contact information, images, business updates and social media links. If Google assumes the searcher’s intent to be a “local search”, the GMB listing will appear. Let’s have a look at how people use search […]
Search engines, like Google, do a great job at providing answers. So much so, that searchers often don’t need to leave Google to find it. Gone are the days when Google simply provided a top 10 list of relevant websites based on our search terms. Instead, Google decides how best to present the “answer”: Do […]
Part of making sure your customers are in the know about your response to COVID-19 is to update your Google My Business listing which appears in Google's local and map results.
The way we consume information online is constantly changing and our industry is used to this. Adapting to change, new technology and conveying our messages in fresh innovative ways is a standard of the world of digital marketing.
Some thoughts on topical targeting, machine learning, snippets and the tendencies of the SEO industry to take things quite literally. (Shocking video!)
This is another MozCon summary, but it’s not what you’d expect. It’s mostly about playing the recorder.
