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Anna Corbett

Anna Corbett

Director of Client Success

Anna

Director of Client Success and crazy cat lady.

Originally from Germany, Anna is super efficient and logical, she’s been softened by years of British politeness and queuing and for over 12 years, she’s devoured every scrap of knowledge about search marketing. Anna is a speaker and author of a book she doesn’t like to talk about. For over 12 years she has devoured every scrap of knowledge about search marketing and is diligently passing her knowledge on to her team, clients and anyone else who cares to listen. Day to day she works with clients on their marketing strategy, specifically leveraging search to realise concrete business goals.

Anna is particularly passionate about psychology and user behaviour in search. She specialises in search intent research and loves nothing more than diving head first into enormous amounts of juicy data and creating meaningful, actionable reports.

Here’s my recommended reading

5 GA4 features you need to know about

You’ll need to switch to Google Analytics 4 sooner or later, and the sooner, the better. Universal Analytics won’t stop processing data until July 2023, but if you want comparable data from this year to the next you should start using GA4 a full year before that hard deadline. Learning how to use GA4 when […]

Why you need to switch to GA4 sooner than you think

Earlier this year Google announced that the latest version of Google Analytics, GA4, will become the only available web analytics service offered by the company starting in July 2023. Universal Analytics (UA) is on the way out and will cease to process new hits as of October 1, 2023. UA and GA4 operate on very different […]

GTM event tracking for GA4

Have you been manipulating events in UA (Universal Analytics) and struggling to fit all the data you need into “Event Category,” “Event Action,” and “Event Label”? Often, these attempts end in long strings of data parts which need to be pulled apart again and regrouped in reports. Custom dimensions have been one solution but setting […]

Google Analytics glossary

Understanding what your website analytics mean is so important when making decisions about your digital marketing activity. A deep-dive in Google Analytics will help you learn where your customers come from, who they are, which marketing channels work well (and which ones don’t), and just how effective your website is at turning visitors into business. […]

55% average bounce rate

A quick guide to running a brand campaign on Google

There’s nothing worse than discovering a competitor’s ad showing up when you type your business name into Google. Or, when you type in your brand name, other businesses come up because your brand name happens to be a name for something else too. Unfortunately, you can’t always Google to stop a competitor or other businesses […]

28% click the first result

Should I get a Google My Business account?

Google My Business (GMB) is your local business listing within the search results. It can include things like reviews, opening times, contact information, images, business updates and social media links. If Google assumes the searcher’s intent to be a “local search”, the GMB listing will appear. Let’s have a look at how people use search […]

#ContentFirst

The way we consume information online is constantly changing and our industry is used to this. Adapting to change, new technology and conveying our messages in fresh innovative ways is a standard of the world of digital marketing.

Content Marketing in the Legal Sector