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Case study: virtual client tea time

With more of us working from home, some traditional methods of keeping in touch with clients have gone, but not all is lost. There’s plenty you can do, like virtual tours, hosting webinars, sending pre-recorded personalised messages, or, something that we’ve enjoyed, client tea times. Last summer, we launched our client tea times to touch […]

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Choosing the right social media platform for your personal brand

When you’re starting a new campaign to promote yourself, one of the first considerations you’re likely to have is which social media platform you should use. This will depend on your audience, goals, and the types of content you want to create and share. Let’s dive in!  Who’s your audience? First of all, who’s your […]

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How to find the questions your audience are asking

Whether it’s a tip on how to do something (just like this post!) or an answer to a popular question within your industry, the best blog posts are the ones that provide real value to their readers.  So, if you’re wondering what to include in your next blog post (or 10), here’s how to come […]

300 words is ideal for a blog post

Learn how to maximise results with short-form video on social media

We all consume vast amounts of short-form video, whether it be through Instagram, TikTok, Facebook, Twitter… the list goes on! In this article, we’ll learn how to maximise results with short-form video on social media. Let’s start with understanding what short-form video actually is: What is short-form video? Short-form video is typically less than 2 […]

What’s new in Google Ads?

We’re not even a quarter of the way through 2021 yet, and there are already a couple of significant changes Google has made to Google Ads. If you’re currently running ads for your business, or you’re planning to give them a go, here are the latest Google Ads announcements you need to know. Bye bye […]

The rise of audio-first social media

What is audio-first social media? Audio-first social media is the future. It’s a bold statement but one I believe to be true. When you first think of ‘social media’, chances are you think of endless feeds filled with aesthetic photos and TikTok style videos.  Imagine if you couldn’t see any of that, and instead were […]

Audio First Social

18 common PPC mistakes and how to fix them

Frustrated with the performance of your Google Ads account recently? You’re not alone. At their best, Google Ads have the power to provide a consistent stream of leads for your business, at a much lower cost than other forms of advertising. But, when they’re not set up correctly, they can be a costly exercise with […]

What is Clubhouse? The breakthrough invite-only audio app

Today I want to dive into all things Clubhouse with you. Not heard of it yet? Well, it’s a new audio-first social media app that could be used to help market your business. At this point, you might be thinking, ‘not another social platform to manage!’ But there are definitely some benefits from getting involved […]

What is Clubhouse?

7 steps to an all-star LinkedIn profile

Out of all the social media channels, LinkedIn makes the most sense when it comes to raising the profile of you and your firm. LinkedIn has more than 722 million users worldwide, with 29 million users in the United Kingdom alone. Out of these, 40% visit the platform daily, and these numbers are rising fast. […]

7 LinkedIn Tips

Everything you need to know about influencer marketing

Are you thinking about running an influencer campaign? (Yes!) Then, you’re in the right place.   Influencers can be incredibly powerful and they can take your campaign to the next level. You can use an influencer if you’re looking to increase:  Brand awareness Sales User generated content Don’t be fooled into thinking you should use the […]

How much does it cost to run a PPC campaign?

The short answer: it depends. But, as with all forms of digital marketing, the answer is much more complex than that. The cost of running a PPC campaign depends on a huge number of factors, including: The industry your business is in (the rule of thumb is, the more lucrative, the more expensive the keyword) […]