Collecting data is exciting. There’s a big buffet of data out there to choose from, with companies analysing everything from scroll speed to mouse movement. Finding new ways to learn about your site visitors is a great technical challenge. Okay, maybe that’s just me. But whether you find it exciting or excruciating, collecting data on […]
Your content isn’t boring. You’re just communicating your content in a boring way. Every business we talk to has the same problem. They need to harness the power of storytelling to reach their audience, but in a constantly changing online landscape, it feels like a marketing strategy written on Monday is already out of date […]
When it comes to site traffic, your visitors’ journeys are just as important as their destinations. It’s great getting new visitors to your site. However, if you don’t understand how and why they got there, you’re missing half of the picture. Understanding your visitors’ journeys will help you optimise your site’s pages, attract more visitors […]
Businesses don’t have morals. Businesses can’t have morals. That might sound cynical. I disagree. A business is a mechanism for making money. If morals replace money as your business’ bottom line, your business will run out of money. Whatever good your business was doing will disappear along with it. We need to accept that a […]
TL;DR: You need to become an expert summariser. Instead of drip-feeding your audience information, you need to hand them the power. By providing a TL;DR (Too Long; Didn’t Read) at the start of your meetings, client conversations and sales pitches, you lay the groundwork for exceptional interactions between you and your team, clients and prospects. […]
Uncertainty. There are few words more toxic in the world of business. And if there’s any business that’s been plagued by uncertainty, it’s Twitter. If you have paid Twitter Ads as part of your business-to-business marketing strategy, you’ll no doubt have felt more than your share of uncertainty over the last year. That ends now. […]
Everyone is talking about Threads. After months of chaos and rule changes on Twitter, Meta’s new platform is promising the repackaged return of Twitter’s golden years. Have a Twitter B2B marketing campaign sitting on the shelf that you haven’t had the chance to launch? This is a perfect opportunity to use it on Threads instead, […]
The Base Creative team has had a presence at Turing Fest, Europe’s most talked about tech event, since 2016. It’s not just time to soak up great content from highly experienced and qualified speakers but also an opportunity to be fully immersed in conversations around business strategy, technology, growth – and where we come in. […]
Facebook Ads let you put your message in front of nearly 3 billion people. For some sectors, however, there are restrictions in place about the types of adverts that you can run and how. If you work in the energy sector, you’re more likely to run into some of these restrictions than other businesses. That […]
There’s always a story. It’s all stories, really. The sun coming up every day is a story. Everything’s got a story in it. Terry pratchett Two fish are swimming in the sea. “Water’s warm today,” says one. The other looks confused. “What’s water?” It can be hard to notice something when you’re surrounded by it. […]
AI has taken the world of digital marketing by storm. We’ve seen AI being used in Google Analytics, it’s changing the way we approach content marketing and what we post on social media. Now, it’s the turn of Google Ads. The platform already includes a range of AI features and, at Google Marketing Live, recently […]
On July 1, Universal Analytics will stop processing data. UA will be permanently replaced by Google’s new reporting platform, Google Analytics 4. To help you prepare for this transition, we have compiled all of our GA4 information into one place, ranging from guides to FAQs and deep-dives into specific features including cookie-less tracking, API quotas […]
