Bates Wells, a London based law firm, asked us to align their website with their new brand and persona. We investigated existing user behaviour and researched search competitors in all industries to create a site which represents the brand, is intuitive to use, and performs well against their targets.
The results & the experience
Bates Wells, a long standing client of Base Creative, wanted to take advantage of our data-driven solutions. The previous website’s technology and structure had become outdated, and a new brand launch presented the ideal opportunity to explore a more relevant way to represent Bates Wells online and engage with their audiences.
Website development was based on a detailed period of discovery into their new brand, desired audiences, business goals and existing site. We suggested a number of quantifiable hypotheses which we could iterate on. This gave Bates Wells reassurance that the recommended design and functionality are based in research, and open to change.
Greg Mileham Head of Websites & Performance
Bates Wells, a long standing client of Base Creative, wanted to take advantage of our data-driven solutions.