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Bates Wells, a London based law firm, asked us to align their website with their new brand and persona. We investigated existing user behaviour and researched search competitors in all industries to create a site which represents the brand, is intuitive to use, and performs well against their targets.

The results & the experience

Bates Wells, a long standing client of Base Creative, wanted to take advantage of our data-driven solutions. The previous website’s technology and structure had become outdated, and a new brand launch presented the ideal opportunity to explore a more relevant way to represent Bates Wells online and engage with their audiences.

Website development was based on a detailed period of discovery into their new brand, desired audiences, business goals and existing site. We suggested a number of quantifiable hypotheses which we could iterate on. This gave Bates Wells reassurance that the recommended design and functionality are based in research, and open to change.

Bates Wells, a long standing client of Base Creative, wanted to take advantage of our data-driven solutions.

Greg Mileham
Greg Mileham Head of Websites & Performance