Digital Strategy
Our model explained.
Everything starts with strategy.
Discover the digital marketing flywheel – the strategic model Base Creative uses to drive powerful results for client campaigns.
Watch our video explainers to see it in action.
Overview
Iain Scott discusses how Base Creative uses the digital marketing flywheel to match your target audience groups with the right marketing message at each stage of their buying journey, forming the blueprint for your entire digital strategy.
Awareness isn’t about shouting the loudest – it’s about being seen in the right place, at the right time. Mastering the See stage helps you reach your ideal client before they’re ready to buy, laying the groundwork for future engagement.
People don’t just choose a service – they compare, question and weigh up their options. Understanding the Think stage allows you to position your organisation as the best-fit option through confidence-building content.
Even motivated leads can drop off if their next step isn’t clear. Strong Do stage activity helps you turn intent into action by removing friction, clarifying choices, and guiding your audience smoothly to conversion.
Trust doesn’t just help you to retain clients – it attracts new ones. By actively nurturing client relationships, you unlock word-of-mouth referrals and long-term loyalty that keep your marketing flywheel in motion and improve your ROI over time.
We run short exploratory workshops before we start
Before you commit to commissioning us to create your full digital strategy, we run short exploratory workshops, virtually or in-person. You’ll get a good idea of how your digital marketing flywheel will work, alongside experiencing the Base Creative model for yourself.
In most cases, we do so without charging a fee.