Migration Template
Need a migration plan, quick? Here is my template.
Anna’s GA4 Event Tracking Goodies
Here are those resources I promised in my LearnInbound talk.
GTM Container
Here’s a GTM container including the custom events I like to use as standard.
LearnInbound Slides
If you want to go through my slides again, please find them here.
And here are all the resources and people I referenced in my talk:
Links to awesomeness: Analytics Mania
Google’s list of GA4 event types and more
And if you want to look at adorable kitties:
Photo by Manja Vitolic on Unsplash
Photo by Anusha Barwa on Unsplash
Photo by YoonJae Baik on Unsplash
Photo by Biel Morro on Unsplash
Photo by Steve Harvey on Unsplash
Photo by Tomas Tuma on Unsplash
Photo by Mikhail Vasilyev on Unsplash
My recommended reading
Here are some articles I’ve written about search and analytics:
GTM event tracking for GA4
GA4 comes with some major changes to event tracking. This crash course through GA4 events will help explain what’s changed, how to transfer your old UA events, and some of the exciting opportunities ahead.
Persuasion in search: using psychology to optimise content
On 23rd July, I delivered a talk at BrightonSEO all about persuasion in search, exploring how – and why – you should harness the power of psychology in SEO. Read all about it here.
