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Successful influencer marketing & strategy building [S2E1]

In this episode, we sit down with Nada Alkutbi from IBM to discuss successful influencer marketing and strategy building.

With special guest, Nada Alkutbi from IBM

This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! For this series, we’re delighted to announce our collaboration with ContentCal! Each month the Iain Scott and Rebecca Holloway (Base Creative), and Andy Lambert (ContentCal) will be sitting down with a special guest. We’re going straight to the top, tune in to hear interviews about social media strategy from global brands and how you can implement these techniques yourself.

In this episode, we sit down with Nada Alkutbi to discuss successful influencer marketing and strategy building.

Nada is an experienced digital and social media expert at IBM, and has recently been appointed as the Social Media Leader across Europe, Middle East and Africa. Previously, Nada has worked as both a digital marketing and social media strategist for IBM in the UK & Ireland.

Among her achievements, she spearheaded the IBM social influencer marketing programme, driving engaged visits to ibm.com and quality audience generation for events, and played a key role in the design of the global IBM Influencer Council, to establish a centralised approach to influencers and to give teams the tools needed to develop and measure their own programmes.

She has also led the UKI employee advocacy programme helping IBMers to improve their social eminence and presence.

We recorded this podcast LIVE! If you’d like to watch this episode, please visit our YouTube channel where you can watch a replay: https://www.youtube.com/watch?v=BlQY6_FW1nY

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