
Improving local awareness in Google
Local awareness is key for smaller practices, so this session will focus on how you can use Google’s tools to improve your firm’s discoverability in the local area.
Read all about our collaboration with the Institute of Certified Practising Accountants, and how we helped their members improve their digital marketing strategies.
It’s been months in the making, with plenty of Zoom calls, a members survey, a whitepaper and the preparation of three upcoming webinars. This is the culmination of a Base Creative and the Institute of Certified Practising Accountants (ICPA) digital marketing collaboration.
The Institute of Certified Practising Accountants is a membership organisation dedicated to supporting accountants in practise across the UK. The organisation offers a wide range of benefits to members, including training, events, software, and more.
How did the collaboration come about?
In the early part of 2021, Base Creative ran a webinar specifically for organisations in finance and accounting, which the ICPA supported and promoted to its members. From there, a closer partnership was forged, resulting in an ICPA members survey around the challenges accounting firms faced with their digital marketing. The results of this survey, combined with our wider expertise and experience working with finance and accounting clients, allowed us to highlight common obstacles and pitfalls in the ICPA x Base Creative Digital Marketing Report 2021.
The survey highlighted these core challenges faced by accounting firms:
We did. And they perfectly match the key challenges highlighted above. In collaboration with the ICPA, Base Creative will be running a series of 3 webinars to help accounting firms in the UK with their digital marketing.
For ICPA members, links to the webinar series are below.
Local awareness is key for smaller practices, so this session will focus on how you can use Google’s tools to improve your firm’s discoverability in the local area.
The second session will look at which digital marketing activities ICPA firms should prioritise based on their yearly marketing budgets.
Lack of time is often the reason accountancy firms don’t market their business, so in the third session, we’ll share easy time-saving strategies that all ICPA firms can introduce, like automation and content repurposing.
Founder & CEO
Iain has a strong background in digital, and brings high-level strategic thinking to client campaigns.
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