skip to main content

What’s New with Facebook Ads Manager?

Creating ads on Facebook hasn't always been the most straightforward task. There’s the Power Editor and the Ads Manager, and sometimes it can be unclear as to what’s best to use.

Thankfully, this is changing.

Facebook are combining all the best bits of Power Editor into Ads Manager. Currently, what differs between the two tools is the workflow style.

Power Editor features quick creation and Ads Manager has guided creation. In the update rolling out to users this month, you’ll now be opted into whichever workflow you have preferred in the past. Of course, you’ll have the option to change if you want to.

No matter which workflow, Ads Manager will now come complete with the drafts functionality from Power Editor, allowing you to plan ads in advance before posting them. You’ll also be able to see graphs and charts with all the historical data from your campaigns in Ads Manager, letting you view and manage the results in one interface.

Along with this update, Facebook is also launching the new Dynamic Creative tool. This tool will select a combination of your ad assets and test them until the best combination is found. The sets will run across different audiences with different selections to help you find the best performing ad.

To use the Dynamic Creative tool, you’ll have to be using the Power Editor, since it requires the quick creation workflow.

Create your ad, upload assets including images, text and CTAs (videos won’t work in a selection yet), and most importantly, ensure all your assets work well together and would make sense no matter what the order. Then you can preview the selections and run the ads. Done!

This will be running out within the next few weeks too, along with the new Ads Manager – if you haven’t got it already. Facebook is aiming to make ad creation a much quicker process, and the new Dynamic Creative tool should help you experiment with what assets work best for your audience in an easy & timely manner.

I’ve got plenty to say

View my other articles and opinion pieces below

Maximising multi-marketing success in paid social campaigns

Understanding multi-market paid strategies is crucial to the success of any social campaign. Based on experience from the past year, there are several key lessons and pieces of advice worth considering when planning your own campaigns. The Problem Running a multi-market campaign presents several challenges. These include managing numerous moving parts, people, content, markets and […]

Rebecca sharing her insights at the International Social Summit

Why are so many users choosing TikTok search over Google?

When it comes to B2B social media marketing, few platforms are more misunderstood than TikTok. These misconceptions can lead to one of the most exciting platforms in social media marketing being written off by B2Bs – and huge opportunities missed. If you don’t take TikTok seriously enough, you will miss out to the businesses that […]

To succeed on social media, think beyond social media

What’s the point? I think about that question all the time. No, I’m not having an existential crisis.  I think about it because it’s the first question on the minds of many of our clients and prospects when considering their social media marketing activity. Why is social media important for businesses? What’s the value of […]