From 0 to 100,000 monthly impressions. Bringing massive visibility to London office design firm.
We partnered with Design & Build consultants Ikon to create a completely new Pinterest account showcasing their office designs across the country. In just 3 months, we took this account from 0 to over 100,000 impressions per month.
What’s the story?
Ikon is a London-based Design & Build company that manages every step of their clients’ workplace delivery, from consultancy and design to fit-out and furnishing. They have created outstanding office environments for prestigious clients everywhere from disused warehouses to recognisable landmarks like The Cheesegrater and the BBC’s former HQ, Wogan House.
All of the offices that Ikon delivers are meticulously photographed. The problem that Ikon faced had nothing to do with the work they had done – their impressive portfolio speaks for itself.
Their challenge was getting those photographs in front of their audience, positioning them as the premier design and build company and attracting new traffic to their website.
Image credits: www.ikonbuild.com
That’s where Base Creative came in.
Our partnership
As part of our broader retainer with Ikon, Senior Social Media Strategist Rebecca Holloway identified that Pinterest – an often overlooked platform for social media marketing – could be used to leverage their bank of impressive photography and use it to raise awareness of the Ikon brand and bring inbound enquires to their site.
The impact
In just 3 months, we took Ikon’s brand-new Pinterest account from 0 to over 100,000 monthly impressions. Our approach delivered:
impressions
outbound clicks
engagements
total audience
saves
engaged audience