Growing Europe’s supply chain through digital marketing

What is Constellation Cold Logistics?

Constellation Cold Logistics is Europe’s leading cold storage provider, with sites across Belgium, France, Ireland, the Netherlands, Norway, Sweden, Denmark and the UK.

Now a vital pillar of the continent’s food supply chain, the brand was established in 2020 to consolidate the top-tier cold storage providers across key European countries, and has continued to grow into new markets since. Constellation’s success relies on the idea that, when an existing company becomes a part of the Constellation family, its local expertise can’t go out of the window.

Instead, they maintain and foster existing local relationships to ensure that their customers are getting the local expertise that they’ve come to expect, with all the investment and logistical benefits that come from being part of a far larger organisation.

Our partnership

Every business wants to grow rapidly. In Constellation’s case, it has become Europe’s leading cold storage provider in under four years.

Base Creative’s partnership with Constellation, however, begins with a challenge: as the business expands while acquiring and retaining local talent and expertise, how can it also ensure that local customers are aware of the new brand and all its benefits?

The answer lies in a robust digital marketing campaign, designed and managed by Base Creative to to increase Constellation’s online visibility across its markets.

Our multi-pronged approach includes paid search campaigns to direct qualified leads to their site, content creation to increase their search engine visibility, social media management, SEO, and monthly analytics reports to identify areas of success and room for improvement.

The impact

Base Creative began working with Constellation in 2024. Here’s what their team has to say so far:

We are growing a lot, and branding is key because we want to make sure that the market knows who we are as Constellation, and where we want to go. As we become a larger business and we go from two to three countries to eight countries where we are now, it is absolutely critical to have partners.

Base Creative is helping us a lot with digital marketing and also to expose, enhance and increase the exposure of Constellation into existing and also new markets. Having such a partner and working together very closely is very important for our growth and our awareness and marketing, and making sure that the market across all levels understands who we are and what we do.

Carlos Rodriguez, ceo at constellation cold logistics

Base Creative has been helping us with our digital strategy as well as content creation, search campaigns and analytics so that we’re constantly improving. It’s been great to see our online visibility improve and I’m excited to see where this collaboration will take us in the future.

Hussein Daginawalla, Corporate Development Manager at Constellation