Greg Mileham
Managing Director
Greg oversees the day-to-day operations of Base Creative, and develops ways to help it grow.
Base Creative has achieved B Corp™ certification: So what?
Base Creative has achieved B Corp™ certification. Here’s what that means for our clients.
Base Creative has achieved B Corp™ Certification!
It shows that we have met high standards of verified performance, accountability, and transparency on factors ranging from sustainability and employee benefits to charitable giving and supply chain practices. As a milestone, our certification underscores our commitment to leveraging our digital marketing expertise to have a positive impact on the world.
We achieved a B Corp™ impact assessment score of 89.0 – higher than the 80 points required for certification and significantly higher than the 50.9 median score for ordinary businesses that complete the assessment.
But you’d be right to ask… “so what?”
B Corp™ isn’t just a stamp of approval. It reflects real actions we’ve taken, are taking and our goals for the future that have real implications for our clients. Here’s why.
Why B Corp™ matters to our clients
1. Enhanced trust and credibility
As a certified B Corp™, Base Creative has met rigorous standards of social and environmental performance, accountability and transparency. For our clients, this means partnering with an agency that prioritises ethical practices and sustainability. Our commitment to these values enhances your credibility as well, fostering greater trust among your audiences.
2. Amplifying your positive Impact
We believe in the power of strategic digital marketing to amplify the positive impact that your organisation is having. By working with us, you can be confident that your marketing efforts are aligned with the values of sustainability and social responsibility
3. Attracting purpose-driven clients
With other organisations increasingly looking to work with brands that reflect their values, our B Corp™ certification helps our clients attract and retain purpose-driven clients who are looking for services that align with their values. By showcasing our B Corp™ status, our clients can differentiate themselves in a crowded market and build stronger connections with their audience.
4. Sustainable growth
Being part of the B Corp™ community means that Base Creative is committed to continuous improvement in our social and environmental performance. This dedication to sustainability not only benefits the planet but also drives long-term business success. Our clients can trust that our marketing strategies are designed to support sustainable growth, ensuring their brands remain resilient and relevant in a rapidly changing world.
5. Access to a network of like-minded businesses
Joining the B Corp™ community connects us with a global network of businesses that share our commitment to using business as a force for good. This network offers valuable opportunities for collaboration and innovation, allowing us to bring fresh, impactful ideas to our clients. By partnering with Base Creative, our clients gain access to this dynamic community, opening doors to new possibilities and partnerships.
Our commitment to continuous improvement
Achieving B Corp™ certification is not the end of our journey – it’s the beginning. At Base Creative, we are committed to ongoing improvement. This commitment ensures that we continue to provide the best possible service to our clients while making a meaningful difference in the world.
We are excited to embark on this new chapter and look forward to helping our clients achieve their goals.
Thank you for being part of our journey.
Related articles
- Our B Corp™ journey part 3: The journey so far and looking ahead to 2024
- Our B Corp™ Journey Part 2: The B Impact Assessment
- Businesses don’t have morals. That’s why we’re starting our journey to B Corp™ certification.
More help
To discuss digital marketing or our B Corp™ journey, email me at [email protected].
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