skip to main content

20 must have headline phrases that will make you feel like a pro

Get some fantastic insight into which article headlines are real attention grabbers

Our friends over at Buzzsumo have given us some fantastic insight into which article headlines are real attention grabbers – or (as we like to refer to in social media) provide us with increased engagement (shares, likes, replies, etc.)

Of 100m article headlines, they’ve collated the following data, and you may be surprised at the results (and how little you’re using them in your own articles).

From the list, there’s one clear winner: the “will make you” phrase. Headlines like

  • 18 father’s day images that will make you cry
  • When kids are asked about their best friends, their answers will make you reassess your entire life
  • This young boy singing for the first time will make you feel amazing

These all pull on the heart strings…in a very obvious, and through the strong use of the “click bait” style method. Combined with an image that reinforces the articles (likely) content, and users are very tempted to see if they will cry, they do reassess their lives, and if they do feel amazing.

You can see a full list of articles that include such headlines in their software here.

It’s clear from their research that emotional responses stir up the biggest engagements. However, not fulfilling on this “promise” may lead to frustrated readers – an issue Facebook itself is tackling through the demotion of articles that “exaggerate the details of a story with sensational language” and are written “to make the story seem like a bigger deal than it really is.”

All worth considering when writing your next big article.

Iain Scott

Iain Scott

Founder & CEO

With 18 years in the digital industry, he’s worked through the ranks and now runs the team that does all the hard work.

I’ve got plenty to say

View my other articles and opinion pieces below

Why should brands collaborate? Here’s my personal experience.

We’ve just wrapped up a really successful partnership with the ICPA, a membership organisation of practising accountants in the UK. For Base Creative, it was a great opportunity to bring additional awareness to our marketing propositions, in particular to an audience we’re keen to work more with. For the ICPA, it enabled them to provide […]

Rowing team working together

Partnerships and brand collaborations…what’s the point?

strategic partnership (n); an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve; dictionary.cambridge.org collaboration (n); the situation of two or more people working together to create or achieve the same thing; dictionary.cambridge.org Base Creative […]

Taking the lid off agency fees: Why Base Creative is publishing its pricing

Speaking with other marketing agency owners and directors, it’s understandable why publishing pricing feels uncomfortable. But it’s not just agency owners, it’s almost all professional services companies, from law firms to financial services. I want to explore the reasons why many companies are often reluctant to share their fees or pricing publicly, and why they […]

ICPA webinar

Base Creative and ICPA collaborate to bring digital marketing advice to UK accounting firms

It’s been months in the making, with plenty of Zoom calls, a members survey, a whitepaper and the preparation of three upcoming webinars. This is the culmination of a Base Creative and the Institute of Certified Practising Accountants (ICPA) digital marketing collaboration. The ICPA and what they do The Institute of Certified Practising Accountants is […]

ICPA webinar