Iain Scott
Founder & CEO
Iain has a strong background in digital, and brings high-level strategic thinking to client campaigns.
Pivoting your social media marketing
Find out how a company whose primary products are tea towels, adapted their marketing message and saw double on year-on-year increase in sales.
Success Through Lockdown
In this video, I speak with Luke Pearce from Radical Tea Towels who adapted his message and products in response to customer demand.
Find out how a company whose primary products are tea towels, adapted their Facebook and social media marketing message, while being sensitive to the situation, and saw x2 year-on-year increase in sales.
It’s all about ‘message in the moment’.
I’ve got plenty to say
View my other articles and opinion pieces below
This Christmas, we’re donating £1,000 across three charities we work with
There are so many opportunities for businesses to amplify the good in the world. That includes helping our clients as they lead the way in smart energy, employee-ownership and biotechnology. Each Christmas, however, we look for ways to help others outside of our everyday work. In 2005, we launched the Work With Us programme to […]
Socialise: Your ultimate social media handbook, now available on Amazon
We are thrilled to announce that our new book Socialise: Unlock your content, maximise social media engagement and win more work than ever before is now available to order and download on Amazon. Purchase your copy of Socialise here. What is Socialise? Your content isn’t boring. You’re just communicating your content in a boring way. […]
Socialise, the new book unlocking your social media content to win more work
Your content isn’t boring. You’re just communicating your content in a boring way. Every business we talk to has the same problem. They need to harness the power of storytelling to reach their audience, but in a constantly changing online landscape, it feels like a marketing strategy written on Monday is already out of date […]
Turing Fest 2023: Niche positioning, winning words and our other takeaways
The Base Creative team has had a presence at Turing Fest, Europe’s most talked about tech event, since 2016. It’s not just time to soak up great content from highly experienced and qualified speakers but also an opportunity to be fully immersed in conversations around business strategy, technology, growth – and where we come in. […]
