Iain Scott
Founder & CEO
Iain has a strong background in digital, and brings high-level strategic thinking to client campaigns.
Pivoting your social media marketing
Find out how a company whose primary products are tea towels, adapted their marketing message and saw double on year-on-year increase in sales.
Success Through Lockdown
In this video, I speak with Luke Pearce from Radical Tea Towels who adapted his message and products in response to customer demand.
Find out how a company whose primary products are tea towels, adapted their Facebook and social media marketing message, while being sensitive to the situation, and saw x2 year-on-year increase in sales.
It’s all about ‘message in the moment’.
I’ve got plenty to say
View my other articles and opinion pieces below
Christmas 2024: How we’re partnering with 3 initiatives to share the love
At Base Creative, Christmas isn’t just about ticking off the last to-dos of the year – it’s about giving back when and where we can. This year, we’re continuing a tradition close to our hearts by donating £1,000 across three fantastic initiatives we have worked with over the last 12 months. To decide how that […]
Digital marketing in 2025: The trends your organisation needs to know to stay ahead
It might be the end of another year, but there will be plenty of time to reminisce later. Instead, why not use this time to set your organisation up for a successful 2025? I’ve asked our team to explain their predictions for 2025 across all of our areas of expertise – social media, search, content […]
This Christmas, we’re donating £1,000 across three charities we work with
There are so many opportunities for businesses to amplify the good in the world. That includes helping our clients as they lead the way in smart energy, employee-ownership and biotechnology. Each Christmas, however, we look for ways to help others outside of our everyday work. In 2005, we launched the Work With Us programme to […]
Socialise: Your ultimate social media handbook, now available on Amazon
We are thrilled to announce that our new book Socialise: Unlock your content, maximise social media engagement and win more work than ever before is now available to order and download on Amazon. Purchase your copy of Socialise here. What is Socialise? Your content isn’t boring. You’re just communicating your content in a boring way. […]
