Iain Scott
Founder & CEO
Iain has a strong background in digital, and brings high-level strategic thinking to client campaigns.
Pivoting your social media marketing
Find out how a company whose primary products are tea towels, adapted their marketing message and saw double on year-on-year increase in sales.
Success Through Lockdown
In this video, I speak with Luke Pearce from Radical Tea Towels who adapted his message and products in response to customer demand.
Find out how a company whose primary products are tea towels, adapted their Facebook and social media marketing message, while being sensitive to the situation, and saw x2 year-on-year increase in sales.
It’s all about ‘message in the moment’.
I’ve got plenty to say
View my other articles and opinion pieces below
AI is changing Search Marketing. Are you changing your strategy?
Google’s search experience is changing – fast. Iain Scott explains how AI Overviews and AI Mode are reshaping search, and what your business needs to do to.
What AI means for your digital marketing strategy
In our new video series, our team explains the role of AI can play in your digital strategy, starting with Iain Scott, Director of Growth at Base Creative.
Christmas 2024: How we’re partnering with 3 initiatives to share the love
At Base Creative, Christmas isn’t just about ticking off the last to-dos of the year – it’s about giving back when and where we can. This year, we’re continuing a tradition close to our hearts by donating £1,000 across three fantastic initiatives we have worked with over the last 12 months. To decide how that […]
Digital marketing in 2025: The trends your organisation needs to know to stay ahead
It might be the end of another year, but there will be plenty of time to reminisce later. Instead, why not use this time to set your organisation up for a successful 2025? I’ve asked our team to explain their predictions for 2025 across all of our areas of expertise – social media, search, content […]
