Iain Scott
Founder & CEO
With 18 years in the digital industry, he’s worked through the ranks and now runs the team that does all the hard work.
Running events when events aren’t running, with Ben Corbett
Almost overnight, when the UK went into lockdown in March 2020, every foreseeable event was cancelled or postponed.
Success Through Lockdown
Ben Corbett is the marketing and content manager at F2F events. When the UK went into lockdown, Ben had to pivot F2F’s entire communication strategy as well as their short term business model.
See my interview below to find out what Ben did, and how he got on.
I’ve got plenty to say
View my other articles and opinion pieces below
Why should brands collaborate? Here’s my personal experience.
We’ve just wrapped up a really successful partnership with the ICPA, a membership organisation of practising accountants in the UK. For Base Creative, it was a great opportunity to bring additional awareness to our marketing propositions, in particular to an audience we’re keen to work more with. For the ICPA, it enabled them to provide […]
Partnerships and brand collaborations…what’s the point?
strategic partnership (n); an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve; dictionary.cambridge.org collaboration (n); the situation of two or more people working together to create or achieve the same thing; dictionary.cambridge.org Base Creative […]
Taking the lid off agency fees: Why Base Creative is publishing its pricing
Speaking with other marketing agency owners and directors, it’s understandable why publishing pricing feels uncomfortable. But it’s not just agency owners, it’s almost all professional services companies, from law firms to financial services. I want to explore the reasons why many companies are often reluctant to share their fees or pricing publicly, and why they […]
Base Creative and ICPA collaborate to bring digital marketing advice to UK accounting firms
It’s been months in the making, with plenty of Zoom calls, a members survey, a whitepaper and the preparation of three upcoming webinars. This is the culmination of a Base Creative and the Institute of Certified Practising Accountants (ICPA) digital marketing collaboration. The ICPA and what they do The Institute of Certified Practising Accountants is […]
