Iain Scott
Founder & CEO
With 18 years in the digital industry, he’s worked through the ranks and now runs the team that does all the hard work.
Running events when events aren’t running, with Ben Corbett
Almost overnight, when the UK went into lockdown in March 2020, every foreseeable event was cancelled or postponed.
Success Through Lockdown
Ben Corbett is the marketing and content manager at F2F events. When the UK went into lockdown, Ben had to pivot F2F’s entire communication strategy as well as their short term business model.
See my interview below to find out what Ben did, and how he got on.
I’ve got plenty to say
View my other articles and opinion pieces below
Partnerships and brand collaborations…what’s the point?
strategic partnership (n); an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve; dictionary.cambridge.org collaboration (n); the situation of two or more people working together to create or achieve the same thing; dictionary.cambridge.org Base Creative […]
Base Creative and ICPA collaborate to bring digital marketing advice to UK accounting firms
It’s been months in the making, with plenty of Zoom calls, a members survey, a whitepaper and the preparation of three upcoming webinars. This is the culmination of a Base Creative and the Institute of Certified Practising Accountants (ICPA) digital marketing collaboration. The ICPA and what they do The Institute of Certified Practising Accountants is […]
Case study: virtual client tea time
With more of us working from home, some traditional methods of keeping in touch with clients have gone, but not all is lost. There’s plenty you can do, like virtual tours, hosting webinars, sending pre-recorded personalised messages, or, something that we’ve enjoyed, client tea times. Last summer, we launched our client tea times to touch […]
How to pivot when your investor pulls all funding
After 4 years of product R&D, Ilona found an investor for her bra company. Then, just as she was about to sign, it was completely withdrawn due to uncertainty around COVID-19.