
Iain Scott
Founder & CEO
Iain has a strong background in digital, and brings high-level strategic thinking to client campaigns.
Almost overnight, when the UK went into lockdown in March 2020, every foreseeable event was cancelled or postponed.
Success Through Lockdown
Ben Corbett is the marketing and content manager at F2F events. When the UK went into lockdown, Ben had to pivot F2F’s entire communication strategy as well as their short term business model.
See my interview below to find out what Ben did, and how he got on.
Founder & CEO
Iain has a strong background in digital, and brings high-level strategic thinking to client campaigns.
View my other articles and opinion pieces below
In his book Pitch Anything, sales expert and author Oren Klaff explains his concept of the “croc brain” and how it affects marketing. The croc brain is the ancient, submerged stem of our psyche that deals with fight-or-flight responses and strong but basic emotions. It isn’t interested in reasoning or logic – it doesn’t have […]
Hashflags! Is this yet another social media ‘thing’ we need to care about, learn about and incorporate into our social media strategy? Thankfully, for most of us, the answer is ‘no’. However, to keep you informed and ‘in the know’ just in case your newly hired social media manager mentions hashflags in the next marketing […]
Getting to know an SEO agency before working with them is easier said than done. Knowing the right questions to ask, however, can ensure that you find the agency that fits your business needs. These 5 questions will help you get an insight into a prospective SEO agency, what your relationship with them should look […]
Base Creative’s home is now on the fringe of the City and in the heart of Aldgate: the sky-scraping and awe-inspiring Aldgate Tower.