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What data do I need to form a successful social media campaign?

Guesswork never results in a successful campaign. Here are 5 easy steps to follow that'll give your next campaign the best start.

The biggest threat to a social media strategy, like all marketing strategies, is guesswork and assumption. Guessing where you think your market is, or which social media platforms they use can leave you with that head-scratching moment of “why didn’t this work?”.

Here’s 5 easy steps and plenty of data-sets you need to give your next social media campaign the best start.

It’s time to #FollowTheData. (You can also download it here)

Social media campaign - infographic

You can discover more about forming a social media strategy here.

Becca Holloway

Becca Holloway

Social Media Consultant

Becca is a social media consultant at Base Creative and has coordinated Sharing Social London meet-ups since launching in early 2018.

I’ve got plenty to say

View my other articles and opinion pieces below

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