Charlie Stewart

Charlie Stewart shares how video content can connect with your audience at the exact moment they’re searching – and why it’s time to treat video as a vital search asset, not just a creative one.

Senior Content Strategist Charlie Stewart shares how Base Creative uses AI to streamline research and content audits – while keeping strategy, creativity, and quality in human hands.

If you’re hoping to create one perfect piece of content so manipulative that it sends your site straight to the top of Google Search, I’ve got some bad news. Exactly how Google’s algorithm works remains a bit of a mystery. What Google has made crystal clear, however, is how its team assesses the quality of […]

This is an article to help you get better at story-driven marketing within your organisation or for your clients.  I’m not talking about your old school wishy-washy once upon a time style storytelling. This is about drawing out the kind of authentic stories your colleagues (or clients) don’t even know they’re hiding. It’s about getting […]

Ask yourself these questions. These are two examples of actions taken by speakers at the Better Business Conference in Manchester last week, which I had the opportunity to attend. While I understand the motivation behind both approaches, I also respectfully disagree with them.  In this article, I want to attempt to explain why, and to […]

You want to use AI to write content quickly. But here’s the problem. ChatGPT isn’t great with straight facts. It’s more interested in creating something that looks like a well-researched piece of content, but when you get into the nitty gritty, you’ll find that a lot of the details are incorrect or the descriptions very […]

Everybody wants their content to get to the top of Google Search results. To get to the top of Google Search results, you need to understand Google’s Helpful Content Update. The Helpful Content Update priorities content which is original, insightful and therefore helpful to users. If you were hoping to use AI to write great […]

There’s always a story. It’s all stories, really. The sun coming up every day is a story. Everything’s got a story in it. Terry pratchett ​​Two fish are swimming in the sea.  “Water’s warm today,” says one. The other looks confused.  “What’s water?”  It can be hard to notice something when you’re surrounded by it.  […]

We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human Mike was on the cusp of a breakthrough which would kickstart his meteoric rise from underdog to alpha male. All it […]

AI is the talk of the town – these days you can’t swing a virtual cat without hitting someone discussing the latest and greatest in artificial intelligence. That first sentence was generated by ChatGPT with the prompt “a funny, colourful turn of phrase about how everyone is talking about AI these days” and I’ve got […]

Last week was BrightonSEO, and for the first time the entire Base Creative team was able to attend. Here’s what each team member took away from the conference, including insights from particular talks, the importance of team wellbeing, the value of content marketing, and more. Iain Scott, founder & CEO Although I had the honour […]

Ironically, encouraging authenticity can lead to content which appears less authentic. The word “authentic” can be misinterpreted as meaning “emotional”, “personal” or simply “fun”. How do you make content that feels “honest”?  Failed attempts at authenticity often lead with an appeal to the personal – “you can trust me because of the internal emotional factors that […]