Senior Content Strategist
Content Strategist, and renowned movie encyclopedia
Charlie brings his creative flair developing content and copy for our search, web and social media campaigns.
Charlie is a writer, editor, and publicist with a background in sales, and has a huge amount of communications experience working as a content producer, animating and editing instructional videos, and producing podcasts.
He is the co-author of Socialise.
Ironically, encouraging authenticity can lead to content which appears less authentic. The word “authentic” can be misinterpreted as meaning “emotional”, “personal” or simply “fun”. How do you make content that feels “honest”? Failed attempts at authenticity often lead with an appeal to the personal – “you can trust me because of the internal emotional factors that […]
Posting content online can feel like tossing a message in a bottle into the ocean and hoping a response will float back. You can experiment all you like, but without a process you’ll be lost at sea. Digital platforms can give you such a massive potential audience, yet the irony is that you may find […]
