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How much does it cost to run a PPC campaign?

The short answer: it depends. Here's what you can expect to spend on your PPC campaign, and some tips on keeping costs down.

The short answer: it depends.

But, as with all forms of digital marketing, the answer is much more complex than that. The cost of running a PPC campaign depends on a huge number of factors, including:

  • The industry your business is in (the rule of thumb is, the more lucrative, the more expensive the keyword)
  • The types of keywords you’re bidding on and their intent
  • The time of day your ads are running
  • The landing pages you’re directing your audience to

Let’s #FollowTheData and discover which industries are the most costly when it comes to running paid search campaigns, and our top tips to drive down the cost of your campaign.

Running a PPC campaign - infographic

You can discover how Google helps to bring visibility to your organisation here.

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