Propelling your knowledge to superhero status

This is an article to help you get better at story-driven marketing within your organisation or for your clients.  I’m not talking about your old school wishy-washy once upon a time style storytelling. This is about drawing out the kind of authentic stories your colleagues (or clients) don’t even know they’re hiding. It’s about getting […]

You know your business needs to use LinkedIn.  With over a billion users, LinkedIn is the premier platform for connecting with your investors, customers, employees, industry peers and other stakeholders. You’ve only got one question. What should your organisation actually post about? So many businesses know that there are big benefits to engaging with their […]

Base Creative has achieved B Corp™ Certification!  It shows that we have met high standards of verified performance, accountability, and transparency on factors ranging from sustainability and employee benefits to charitable giving and supply chain practices.  As a milestone, our certification underscores our commitment to leveraging our digital marketing expertise to have a positive impact […]

“Thought leadership” has become an essential part of B2B marketing. Ever since Google’s helpful content update, it’s been more important than ever for your organisation’s team members to be producing high-quality, informed content in their areas of expertise.  What is thought leadership? Articles, LinkedIn posts, blogs, videos – all of this comes under that umbrella. […]