Anna Corbett
Director of Client Success
Anna is responsible for all client delivery, and is our resident data and analytics lead.
Anna is Dreaming of Mozcon
Anna has been following Moz for many many years. Now she try's to convince them to let her come to Mozcon, the best marketing conference in the world!
Dear Moz,
I made this little video in the hope that you might consider inviting me to your marvellously precious conference.
Thanks for watching dearest Mozzers! I’d really love to see you in Seattle.
Much Love
Anna
I’ve got plenty to say
View my other articles and opinion pieces below
Google will delete your UA data on 1st July: Here’s everything you need to migrate to GA4
On 1st July, Universal Analytics will stop processing data. UA will be permanently replaced by Google’s new reporting platform, Google Analytics 4. To help you prepare for this transition, we have compiled all of our GA4 information into one place, ranging from guides to FAQs and deep-dives into specific features including cookie-less tracking, API quotas […]
Are your campaigns reaching your goals? Why asking “why?” is imperative for great digital marketing
Imagine your next digital marketing campaign. Your mind probably went straight to what you’d like to achieve. Maybe you want to: This is where you need to ask “why?” Why do you want to increase your paid ad conversions? Why does your CEO need more followers? Why do you want more site visitors? “What do […]
Collecting the site data you need – not the site data you want
Collecting data is exciting. There’s a big buffet of data out there to choose from, with companies analysing everything from scroll speed to mouse movement. Finding new ways to learn about your site visitors is a great technical challenge. Okay, maybe that’s just me. But whether you find it exciting or excruciating, collecting data on […]
GA4’s AI: Everything you need to know about artificial intelligence in Google Analytics 4
Stop someone on the street and ask them what they think when they hear “AI.” You’ll likely hear a few answers. ChatGPT. Automation. Computers taking over the human race. Many conversations about AI are warped by preconceptions. These range from sci-fi ideas about AI capabilities, to limited understandings of AI’s use based on specific services. […]
