Anna Corbett
Director of Client Success
Anna is responsible for all client delivery, and is our resident data and analytics lead.
Anna is Dreaming of Mozcon
Anna has been following Moz for many many years. Now she try's to convince them to let her come to Mozcon, the best marketing conference in the world!
Dear Moz,
I made this little video in the hope that you might consider inviting me to your marvellously precious conference.
Thanks for watching dearest Mozzers! I’d really love to see you in Seattle.
Much Love
Anna
I’ve got plenty to say
View my other articles and opinion pieces below
Google just gave us better ad data – here’s why that matters
Google’s Performance Max just got a major upgrade. Anna Corbett breaks down how new channel-level reporting helps you make smarter, data-driven decisions about your ad spend.
Using AI to measure your marketing success
Base Creative’s Anna Corbett explains how we use AI to boost campaign performance, from analytics to client conversations – without losing the human touch.
Google will delete your UA data on 1st July: Here’s everything you need to migrate to GA4
On 1st July, Universal Analytics will stop processing data. UA will be permanently replaced by Google’s new reporting platform, Google Analytics 4. To help you prepare for this transition, we have compiled all of our GA4 information into one place, ranging from guides to FAQs and deep-dives into specific features including cookie-less tracking, API quotas […]
Are your campaigns reaching your goals? Why asking “why?” is imperative for great digital marketing
Imagine your next digital marketing campaign. Your mind probably went straight to what you’d like to achieve. Maybe you want to: This is where you need to ask “why?” Why do you want to increase your paid ad conversions? Why does your CEO need more followers? Why do you want more site visitors? “What do […]
