skip to main content

How to keep your customers informed with Google My Business during COVID-19

Part of making sure your customers are in the know about your response to COVID-19 is to update your Google My Business listing which appears in Google's local and map results.

Many businesses haven’t made any change to their listing which makes it look like their office hours haven’t changed. This could be quite misleading and frustrating to customers.

Here are a few tips on how to best communicate via Google My Business:

Change your opening hours. If your store, practice or office is now operating on amended opening times, make sure to update your opening times in Google My Business to reflect this. If you are closed you can set your business to “temporarily closed”, too. See the difference:

Is Muji really open? No – so this is confusing – Whereas I feel totally informed by Byron:

Use posts to publish updates about your business. If you offer different services, have any special campaigns or offers, or have any announcements about how your business is responding to COVID-19 you can use the post feature to make your customers aware of these. Posts automatically expire after 7 days. There is even a COVID-19 update post option available, to make your posts specifically related to the virus.

Bear in mind that Google is also affected by the crisis, so you might find that changes take longer than normal to be approved. Some features have also been temporarily disabled (although they are slowly being reactivated on a country by country basis) like reviews and replies or Q&As.

To start making updates, go to Google My Business now.

Anna

Anna Corbett

Director of Client Success

Anna is responsible for all client delivery, and is our resident data and analytics lead.

I’ve got plenty to say

View my other articles and opinion pieces below

GA4 vs UA: comparing Google’s reporting platforms

From July 2023 Universal Analytics (UA) will no longer process data, leaving anyone who hasn’t got a grasp of Google Analytics 4 (GA4) by then at a serious disadvantage. I recommend using GA4 from July 2022 at the latest to give you a full year of comparable data once that transition happens, as well as […]

5 GA4 features you need to know about

You’ll need to switch to Google Analytics 4 sooner or later, and the sooner, the better. Universal Analytics won’t stop processing data until July 2023, but if you want comparable data from this year to the next you should start using GA4 a full year before that hard deadline. Learning how to use GA4 when […]

Why you need to switch to GA4 sooner than you think

Earlier this year Google announced that the latest version of Google Analytics, GA4, will become the only available web analytics service offered by the company starting in July 2023. Universal Analytics (UA) is on the way out and will cease to process new hits as of October 1, 2023. UA and GA4 operate on very different […]

GTM event tracking for GA4

Have you been manipulating events in UA (Universal Analytics) and struggling to fit all the data you need into “Event Category,” “Event Action,” and “Event Label”? Often, these attempts end in long strings of data parts which need to be pulled apart again and regrouped in reports. Custom dimensions have been one solution but setting […]