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What is influencer marketing?

Influencer marketing is a popular social media strategy where businesses work with high profile people (or “influencers”) in their industry, who will create posts sharing the brand’s services or products to their followers.

Using influencers can be incredibly powerful and take your brand to the next level, as their followers know, trust and love the content they create. If you’re looking to increase brand awareness, sales and even user generated content on your social media platforms, then influencer marketing could be the strategy for you. 

Benefits of influencer marketing

  • Influencer marketing is a great way of reaching new, but highly relevant, audiences
  • Gain valuable brand awareness, credibility and trust with your target audience
  • Develop a bank of content created by influencers that you can also share from your profiles
  • Grow your own social media following by leveraging your influencer’s followers cost-effectively

How to run a successful influencer campaign

The key to a successful influencer marketing campaign is choosing the right influencer for your business, depending on your goals, your budget and the service or product you’d like to promote. You don’t need to hire a celebrity influencer with millions of followers to benefit from the strategy.

The best influencers are those that are considered true experts in their fields, and have a high engagement rate on their content, so you could find the right influencers for your campaigns are already within your business. 

Not sure where to find your influencers? Or the activities they should run? We can help. From sourcing influencers to developing content and analysing the results, we’ll work with you to develop a clever influencer marketing strategy that aligns with your goals and results in compelling content that your ideal audience will enjoy and interact with.


Other services

Strategy is at the heart of every social media campaign. By defining your campaign’s goals and understanding your business, we’ll help you develop the right approach with a range of services.

Instagram Advertising

Connect with your ideal customers with high quality creatives on Instagram.

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TikTok Advertising

Leverage the power of TikTok, one of the hottest social media platforms.

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Organic Social Media

Planning, content creation and management of your chosen channels.

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Social Listening

Monitor and understand what your customers are saying about you on social media.

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Social Analytics

Discover what’s working for you, and learn from what’s not.

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Ready to plan your influencer marketing campaign?


Frequently asked questions

Does influencer marketing work?

According to a SmartInsights survey, 80% of marketers found influencer marketing an effective strategy. And it makes sense. With the right influencers, you’ll be able to build your following, raise awareness and boost your sales by making the most of their followers’ interests. The same survey found that Instagram was the best channel for effective influencer marketing. 

What’s the difference between nano, micro, macro and mega influencers?

Although these definitions can vary from marketer to marketer, the following is generally understood when it comes to types of influencer:

  • Nano influencers have less than 10,000 followers
  • Micro influencers have 10,000 – 100,000 followers
  • Macro influencers have 100,000 – 1 million followers
  • Mega influencers have more than 1 million followers