SMS
SMS wanted to gain more exposure in search and really showcase their strong authority in the energy sector.
Generate demand for your services and leads for your sales team
Social media, search marketing, content and analytics for professional service firms and B2B organisations
The digital marketing partner trusted by national and global brands
Our campaign work
We don’t like to brag. But here are just a few high performing client partner results we’re proud to share.
Worldpay
Worldpay, the globally recognised payments brand, worked with us to design, build and launch the new Partner Discovery portal.
London Southend Airport
We partnered with London Southend Airport to launch their new website, redesigned to put the needs of their passengers first.
Bates Wells
Bates Wells, a London based law firm, asked us to align their website with their new brand and persona.
Strategic digital marketing
There’s no secret to our method. It’s a combination of strategic research, planning and expert management. Take a look below for a little more insight.
Discover
Success comes from fully understanding the business you’re in.
We invest time learning about you and your goals, your audience, your message, brand and services, and we explore the market you’re in.
Plan
Using the tailored blueprint, our goal is to carry your audience through each stage of their journey.
This is where our three core propositions of social media, SEO and web come together.
Launch
Our process is one of continuous innovation, where we keep learning, changing and improving the campaign and activity.
Once launched, we use data, analytics and insight to improve the campaign’s results.
We’ve got plenty to say
When it comes to insight and knowledge, we want to share the love. Take a look at some of our latest opinions and guides.
AI Overviews, AI Mode, and video ads: What Google’s 2025 search updates mean for your marketing
Last week, Google announced a wave of updates that confirm what many of us already suspected: AI is no longer on the edges of digital marketing – it’s at the absolute centre. At Google Marketing Live 2025, the focus was clear: AI is already changing the way people search, and as a result, it’s changing […]
How to write content for AI Overviews
Love it or hate it, everyone’s seen it. Google’s AI Overviews are changing the way your search results appear. Now, AI-generated summaries will often answer user questions before the usual list of site links we’ve come to expect. In fact, 47% of Google Search results now include an AI Overview – at least, according to AI […]
What Google’s new search quality guidelines mean for generative AI content
If you’re hoping to create one perfect piece of content so manipulative that it sends your site straight to the top of Google Search, I’ve got some bad news. Exactly how Google’s algorithm works remains a bit of a mystery. What Google has made crystal clear, however, is how its team assesses the quality of […]
Christmas 2024: How we’re partnering with 3 initiatives to share the love
At Base Creative, Christmas isn’t just about ticking off the last to-dos of the year – it’s about giving back when and where we can. This year, we’re continuing a tradition close to our hearts by donating £1,000 across three fantastic initiatives we have worked with over the last 12 months. To decide how that […]
