Learn more about AI and what it means for your digital strategy View transcript below Explore our AI video series Google just gave us better ad data – here’s why that matters Anna Corbett talks about Google’s Performance Max – or PMax – and why recent updates make it more useful than ever. Explore our […]
Learn more about AI and what it means for your digital strategy Explore our video series Transcript Let’s talk about Google’s Performance Max – or PMax – and why recent updates make it more useful than ever. In short, Performance Max is Google’s “all-in-one” ad campaign type. You give Google your creative assets – your […]
Learn more about AI and what it means for your digital strategy Explore our video series Transcript As part of its shift towards AI-first search, Google has introduced video ads into Search results. This means that when someone types a question into Google – like, “how to switch energy providers” for example – your video […]
Learn more about AI and what it means for your digital strategy Explore our video series Transcript We use AI to support our content creation process, but never as a replacement for humans, for a few reasons I’ll get into. The ideas, the creativity, the insight, and how that all ties into the broader digital […]
Learn more about AI and what it means for your digital strategy Explore our video series Transcript I use AI in a few different ways to help our clients get the best possible results from their campaigns. Let’s start with analytics. Most of the tools we use to review campaign performance now include some form […]
Learn more about AI and what it means for your digital strategy Explore our video series Transcript AI. Unless you’ve been living under a rock with particularly bad WiFi, you’ve probably heard more about AI in the past couple of years than… almost anything else. But with all the hype, most organisations are still left […]
