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How important is page load time to keep people on your website?

Time is precious, and no-one likes to waste it. So how quickly should a page load, and what can you do to improve your page load time on your website?

We’re impatient beings. Almost anything can be delivered to our doors in a matter of hours. It’s not a luxury, it’s become an expectation.

Time is precious, and no-one likes to waste it.

With that in mind, it’s no surprise that a website’s page load time can impact the likelihood of visitor retention.

In fact, if your website takes over 3 seconds to load, you’ll have lost around 32% of your visitors.

thinkwithgoogle.com

People just won’t wait.

Let’s have a look at how important page load time is. It’s time to #FollowTheData. (Download here).

How important is page load time?

If you’re keen to know more about improving website speed and performance, take a look at our Websites & Performance service.

Greg Mileham

Greg Mileham

Head of Websites & Performance

Since building his first commercial website in 1998, Greg has seen huge changes online, and now uses Conversion Rate Optimisation to enhance the websites of organisations of all sizes.

I’ve got plenty to say

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