Managing Director
Managing Director and optimisation enthusiast
Having joined Base Creative in 2013 as a project manager, Greg became Operations Director in 2020, and has recently been appointed Managing Director.
His role includes team oversight, company finances, making and implementing strategic decisions, and communicating them with our team, customers, suppliers and partners.
Ultimately, he is responsible for ensuring the continued success and growth of the company.
Base Creative has achieved B Corp™ Certification! It shows that we have met high standards of verified performance, accountability, and transparency on factors ranging from sustainability and employee benefits to charitable giving and supply chain practices. As a milestone, our certification underscores our commitment to leveraging our digital marketing expertise to have a positive impact […]
Your business won’t do good just because your team is full of good people. However, if we’re going to take the next step and ingrain high environmental and transparency standards into companies across the UK, each company needs to be judged relative to its ability. For example, a 4000-person international corporation should be held to […]
Back in August I announced that Base Creative is starting its journey to becoming a B Corp. B Corps are businesses verified to meet high standards of social and environmental performance, transparency and accountability. Businesses can’t have morals – at least, not ones reliant on the personal attitudes of the people working at them. That’s […]
Businesses don’t have morals. Businesses can’t have morals. That might sound cynical. I disagree. A business is a mechanism for making money. If morals replace money as your business’ bottom line, your business will run out of money. Whatever good your business was doing will disappear along with it. We need to accept that a […]
TL;DR: You need to become an expert summariser. Instead of drip-feeding your audience information, you need to hand them the power. By providing a TL;DR (Too Long; Didn’t Read) at the start of your meetings, client conversations and sales pitches, you lay the groundwork for exceptional interactions between you and your team, clients and prospects. […]
At the end of last year we set ourselves the challenge of finding and implementing a new team wellbeing initiative that would give us measurable results. For the last three months, our team has had access to mental health check-ins, advice, and therapy sessions whenever they need them. Here’s why we made this change and […]
Agnostic thinking gets a bad rap. It’s seen as wish-washy, non-committal, even cowardly. Pick a side. Take a risk. Buy bitcoin. Cash out. Put it all on red. Live dangerously. Figure out what your principles are and don’t waver. Positive agnostic thinking isn’t about avoiding decisions, however. It’s about freeing yourself from preconceptions that might be […]
You’ve hired a digital agency to build you a website. You know what that site needs to do – its functionality. You give the agency a brief, and they return a first version to you. Maybe it’s lacking some of the visual flash you were hoping for. You make a few extra requests and before long […]
Regardless of the reporting platform you’re using, you can’t just take the numbers at face value. There’s vital context you should consider before judging your site’s success and adjusting your strategy. To judge whether your website is helping your business meet its goals, you need to look at the data. The number of visits your […]
Your website is one of your most valuable marketing tools. But if it’s been a while since you’ve had good quality enquiries through your website, then it’s time for an urgent review. Why is your website so valuable? As the digital home of your business, your website is at the centre of all your marketing […]
The trend for shopping online has risen significantly in the last few years, with the value of UK online retail sales estimated at £99 billion in 2020 alone – a trend that’s expected to continue rising as more consumers start shopping this way. Selling online is easier than you think, especially if your virtual storefront […]
We’re impatient beings. Almost anything can be delivered to our doors in a matter of hours. It’s not a luxury, it’s become an expectation. Time is precious, and no-one likes to waste it. With that in mind, it’s no surprise that a website’s page load time can impact the likelihood of visitor retention. In fact, […]
