skip to main content

Becca’s Hype: Algorithms, Trending News, And Political Ads

Welcome to this week’s edition of Becca’s Hype - we’re bringing you a bite size post today looking at some new updates on Instagram and Facebook.

The Algorithm, Revealed!

There are three main factors that Instagram have revealed last week, interest, timeliness, and relationship.

Interest – Have you engaged with this type of content before? This part of the algorithm takes note of which types of content you engage with the most, taking into account videos or photos too, and even considers the content of the post itself.

Timeliness – How recently was the post published? An update rolled out on the platform earlier in the year means that you should be able to see more recent posts more frequently in your feed now.

Relationship – How much do you engage with this user? If you’re always engaging with an account on the platform, you’re more likely to see this person in your feed regularly.

Goodbye Trending News

You’re likely familiar with Facebook’s trending section, especially if you ever use the platform on a desktop. However, Facebook is now waving goodbye to this feature. Thanks to poor a very low engagement rate from users (1.5%) and previous headaches for Facebook based on how trending articles were selected, it seems that this feature is unlikely to be missed. Now, if you want to get your news from Facebook, you can look out for the new ‘Breaking News’ tags which are rolling out via tests on the platform.

Facebook Launches ‘Issues Ads’

What’s an ‘Issue Ad’ I hear you ask? It’s not something you’re likely to see in the UK (yet) but in the lead up to the next US elections, Facebook is going to be labeling all things political (specifically ads) with a disclosure label. You’ll be able to see who’s paid for the ad which will help you, the user, understand some of the intent behind it, and should give you a better perspective on things.

That’s the intention anyway!

What’s been a social media highlight for you this week? Drop us a tweet @basecreative!

Becca Holloway

Becca Holloway

Social Media Consultant

Becca is a social media consultant at Base Creative and has coordinated Sharing Social London meet-ups since launching in early 2018.

I’ve got plenty to say

View my other articles and opinion pieces below

Lessons learned from IBM’s social strategy

Every month, Base Creative and ContentCal join forces for the Sharing Social podcast, the monthly show to connect the people behind the hashtags with content, ideas and insights.  Today we wanted to share our lessons learned from our guest this month, Nada Alkutbi, EMEA Social Media Leader at IBM. Nada is an experienced digital and […]

How to create the perfect TikTok Ad

TikTok Ads are growing in popularity this year thanks to an increase in users across the platform (there’s now over 13 million!), new ad types being rolled out, and low cost per click compared to other social media platforms.  In fact, in a recent campaign we carried out across Instagram and TikTok, Instagram ads cost […]

Why you should reconsider Pinterest in your social media strategy

When thinking about your social media strategy, do you give Pinterest a thought? Chances are, the answer is no. The most popular social channels like Facebook, Instagram and LinkedIn tend to dominate the space, and new social channels like TikTok and Clubhouse are gaining popularity every day. But here’s why you should reconsider the platform […]