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Becca’s Hype: Everyone goes crazy for notifications

This week, social media platforms have been going wild for notifications - but not in the way you might expect.

You know you want to switch to a Instagram business account, right?

When using custom audiences on Facebook (for ads) you can now target Instagram users, who have interacted with your Instagram business account. Incentive to sign up to an business account? Yes. Instagram has faced a lot of criticism in the past year after introducing an algorithm into the mix, upsetting many long term users. It begs the question, who does Instagram care more about? It’s users or it’s advertisers?

Twitter offers new safety features to get themselves out of hot water

Twitter have updated options regarding notifications the platform. You can now block a whole plethora of notifications from various users, including new accounts, accounts that don’t follow you, accounts without verified contact information. The list goes on. Basically, you can now stop anyone from bothering you. Why would want to see tweets from anyone but your best bud anyway?

Wondering why Twitter has decided to make this change? Most likely due to the platforms’s trouble with trolls, and apparent lack of enthusiam to deal with it and help users who have been affected by it until now. These safety features are being brought in to make current users feel safer and have a better experience, whilst making the platform look more appealing to new users.

Somebody copies Twitter for a change!

Taking a page out of Twitter’s book, LinkedIn are also updating their notifications. You can now mute specific notifications, unfollow connections via notifications, and turn off notification types, such as birthdays. It’s kind of surprising to discover that these weren’t already features. Why the sudden change? Perhaps LinkedIn are wanting to keep up with competitors and try to improve user experience. Nobody likes useless notifications!

Be afraid, be very afraid

Google’s artificial intelligence company, DeepMind has developed an AI. Expected, right? Well, what’s slightly unnerving is that this AI has taught itself how to walk, run, jump and climb over obstacles. All by itself. Yep, it’s time to be scared of AI.


Thanks for reading this week’s #hype!

Becca Holloway

Becca Holloway

Social Media Consultant

Becca is a social media consultant at Base Creative and has coordinated Sharing Social London meet-ups since launching in early 2018.

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